Ever since I started making money by marketing online, I’ve always seen the world in a different perspective. For one, I tend to read a lot more advertisements from everyday life, trying to understand the marketing motive behind the ads.
I am also interested in how local and offline companies market and advertise themselves, and what they do differently from online companies.
Oftentimes, there are some simple yet great methods that offline marketers do that you can apply online. In the video below, I give 3 very simple real-life examples of good marketing and advertising techniques that I found in my mailbox.
Sorry for the low volume in the video – you may want to crank your volume up:
(Note: You may need to visit the post directly at TylerCruz.com if you’re reading this via e-mail or RSS in order to see the video above.)
As mentioned in the video, the name of the two guys that sent me the letter are Mathew Carpenter and Dan Walker, and their website is SofaMoolah.com.
It appears as though they haven’t quite launched their site yet, but you can sign up to their mailing list to become notified of when it does.
As taken from their website:
“Sofa Moolah is a website devoted to teaching you how to make money online.
Run by 18 year old Mathew Carpenter and 20 year old Dan Walker, they bring you articles, resources, interviews and real life case studies that will show you exactly how to start your
journey into making moolah from the comfort of your sofa.”
As I mention in the video, I haven’t read their eBook, but anyone who takes the time to physically send a letter to try to get noticed is okay in my book.