As an affiliate, you have two ways to increase your income. The first is by getting more traffic.
Assuming that traffic is of the same quality, if you double your traffic, you double your income.
The second way is by increasing your conversions.
This is an area of affiliate marketing that MANY affiliate marketers forget about. And it’s unfortunate because if you’re not putting any effort into increasing conversions, you’re leaving a lot of money on the table.
In this article, I’m going to show you a weird little “google-friendly” way to do both, simultaneously.
So What Is This Little Secret Of Mine?
In a word, it’s to create a “pre-sell” page.
A pre-sell page is a page put in FRONT of your website that visitors will hit before hitting your affiliate link.
And here’s why they’re so crucially important to increasing your affiliate income.
People love information. They devour it like a starving cat in a field of mice. And if you can give them information, pre-selling them on the product they’re about to see, they’re more likely to buy it.
Let me give you an example.
Review sites, when done properly, can be incredibly profitable. The reason for this is because nearly every page on a review site pre-sells the visitor and warms them up to the product they’re about to go look at.
Think about it. If you have a page talking about how a brand-new weight loss product has gone through 4 different clinical studies and proved to increase fat loss by 47% more than the top three competitors, don’t you think that visitor is more likely to buy that product than if they went straight to the sales page selling it?
Now, one question I get a lot is “won’t I lose enough people on the pre-sell page that it ends up lowering my overall conversions?”
That’s a great question, and a valid concern. So let me tell you my experience.
One of the main things I do for my clients is split-testing. As a result, I’ve split-tested this exact process many times. And what I’ve found is that, when done PROPERLY, adding this pre-sell page actually INCREASES overall conversions.
That means if you send 100 people to your pre-sell page… and 100 people straight to the affiliate product you’re promoting… many times you’ll see an increase of 10% – 20%+ conversions by sending them to the pre-selling page.
(10% – 20% might not sound like much, but you’ll see why it can lead to dramatic increases in revenue in a second)
The Pre-Sell Page Increases Conversions By Following One Of The Most Important Direct Response Principles Of All Time…
One of the foundational principles of direct marketing is giving the right message, at the right time, to the right person.
In other words… your ultimate goal is to weed out people who won’t buy anyway, and focus on those who will.
The pre-sell page does just that.
People who weren’t going to buy your product will end up clicking X anyway. So you’re really not “losing” anything. Plus, it gives the product you’re promoting an extra layer of credibility and reputation, which of course increases your conversions.
So How Can This Strategy Increase Your Traffic?
There are actually several ways.
Traffic-Booster #1: You’ll now have a page you can get ranked in the search engines. And since it’s mainly a content-based page… it shouldn’t be too hard.
Traffic-Booster #2: If you’re driving paid traffic to your affiliate sites, you can easily increase the amount of visitors you’re getting to those pages. Think about it. Google doesn’t allow direct linking, and Facebook users love content. But both will accept a content-based page.
And what about banners? Well, don’t you think you’ll get more clicks on your banners if you’re promoting free content (ex: 3 super foods that blast belly fat), rather than an actual product?
Traffic-Booster #3: Add some social media sharing buttons on the page. People will share content-based pages, but typically don’t share pages selling a product. Not as often, at least.
Look this isn’t some type of magic button you can stick in your website and double your profits in 10 minutes. It’s a technique I test very, very regularly. Sometimes it works like gangbusters and does everything I described above. Sometimes it doesn’t, or it breaks even.
The point is, it’s a great test for you to do. Try it out… it just might be the next “breakthrough” you have in your affiliate business 🙂
About The Author
Jeremy Reeves is direct response copywriter who applies a unique combination of human psychology, sales-increasing copy and strategic marketing techniques to make you more sales without increasing your expenses.
Download his FREE report – “The 3×3 Formula For Realistically Doubling Your Profits In 60 Days Or Less” – at www.3x3Formula.com