Man, I put in a lot of hours yesterday. I think I’m finding it a lot easier to put in more hours now since this is something completely new and refreshing.
Niche Site #1 is now completely finished, and I’ve finished finding ads to put on it. I went with AzoogleAds since CJ was still pending my application, and you know how impatient I am. I’ve been talking to my affiliate manager there a lot on AIM, as I have so many questions. She also helped get me some more campaigns for this niche.
I started a campaign on AdWords for it, but started it with a very small campaign with only two Ad Groups and maybe 30 keywords total. After a few hours that yielded a total of 1 impression. Woohoo! So I’ve since added 2 more Ad Groups and now have a total of around 500 keywords. Which, from what I can tell, is nothing. Unfortunately, I think I’ve already used up all the main keywords, which is surprising. I’m using the AdWords Keyword Suggestion Tool which helps greatly, and sorting descending by search volume, and I’m surprised there aren’t more queries, but I guess it makes sense.
This leads me to a question I have for you guys. I’m still going through the video tutorials so i don’t know if they will answer this question, but when I’m in the Keyword tool area, sometimes I’ll see a Gray “In Ad Group”. Okay, that makes sense, I already have the keyword here, okay. But then I see some that say “In Campaign” and let me add them still. I assume this is so you can add other keywords into another Ad Group that you already have in another Ad Group, in case you want to show a different ad to them or try a different Max CPC or something. My question is, if I have duplicate keywords in different Ad Groups, do they both show? I guess they would? I’m just trying to find out the correct thing to do. Right now I’m not adding duplicates.
Another thing I haven’t sorted out yet is how I’m going to track the actual conversions from they keywords. I figure you can do this if you use Analytics, but I don’t have Analytics.. yet. I still have Urchin, but will be converting to Analytics very soon.
Edit: Nevermind, just found Conversion Tracking (Not sure if this will work though unless I implement the cloaking; see below)
I also haven’t cloaked my affiliate URLs on my landing page. I haven’t done this because according ot the Terms of Agreement on AZoogleAds they state I can’t alter the HTML in any way, so I’m going to talk to my affiliate manager first to see if I’m allowed to do this for URL cloaking reasons. I’m very whitehat, as you see, and like to play by the books 😉
Anyhow, here’s hoping I can start generating more volume from AdWords than just 1 impression, and maybe even make a lead or sale 😉