Well, I finally did it:
Timeline: April 22nd 12:30pm – April 30th 12:30pm
April 22nd: 5 Hours
April 23rd: 9 Hours
April 24th: 6 Hours
April 25th: 7 Hours
April 26th: 9 Hours
April 27th: 4.5 Hours
April 28th: 7.5 Hours
April 29th: 10 Hours
April 30th: 1.5 Hours
Total: 59.5 Hours
After three unsuccessful attempts at my 40-Hour Week Challenge, I finally did it… and with flying colours. It was obviously due to the newfound energy and motivation that delving into affiliate marketing gave me. It’s kind of amazing though.. I did almost double the amount of hours that I was able to do before.
While the vast majority of that time was spent on affiliate marketing through reading, learning, testing, and building, I also managed to get some other work done from my ‘todo’ list as well which makes me feel good. I started to get some stuff done from it that I had been procrastinating on for too long.
With that being said, let me give you a bit of an update on my affiliate marking plunge.
Shortly after writing my last AM update, I received my very first lead! That was pretty joyous, as it was my latest goal. My goal now is to average a -80% ROI total average. Again, not the biggest goal in the world, but attainable and progress nonetheless.
After that first lead, which yielded $6, I received another two leads a few hours later, giving me a total of 3 leads, and $35. Still, though, the day I received that, on the 27th, I had spent $185 on AdWords, giving me a -81% ROI, which is not the best thing in the world.
So, after some investigating, I found out that my first offer wasn’t working! The link wasn’t redirecting/working, which meant that all the clicks I had sent that link from my landing page never went anywhere. My affiliate manager confirmed this and then shut th e offer down. Since it was a Friday, I was told I had to wait until today (Monday) for the company to get back to them. She said, though, that I’d be compensated for the clicks.
I asked her how this would work since I was a brand new to AZoogleAds and didn’t have a past conversion rate (CR) to go by. She said that it would go by the network average CR, which is good news for me, ha! Because, since I’m a newbie and am sucking horribly right now, I’ll get the benefit of being compensated by the average CR. Although, now that I think of it, there’s also bad people too, so many it won’t be as high as I thought. But let’s say it’s 10%. I gave around 45 clicks to the offer while it was broken, which means 4-5 leads by the 10% formula. The lead paid $22, so that would equate to $88-110 that AZoogleAds owes me, if my calculations are correct.
That’s partly why I waited until today to make my affiliate marketing update; I was hoping I’d be compensated by now and could give more accurate results on my ROI thus far, but my affiliate manager hasn’t got back to me yet and I don’t see any changes in my account yet.
Anyhow, while that was some good news, the last couple days brought me down a bit again. I’ve been sending a lot of very targeted clicks to my offers, but no futher leads yet. So, I reduced my Max CPC by nearly 50%, and it’s down to a $1.35 average now, which is good, but obviously gives me a lot less traffic. Which means I need to hunt for more keywords.
In other news, my other two affiliate sites/landing pages are complete now, and since they are in completely different markets, it will be interesting to see how I fare with them. Now it’s time to go keyword hunting, which is oh-so-boring.
I also added Blockbuster ads all around Movie-Vault, because the pay $40-50 per lead right now, but Movie Vault’s traffic has really dwindled lately!
Oh, before I go, here’s an updated stats pic for you:
Yup, $500 in the hole… -93.43% ROI… pretty pathetic, eh? Well it’s too bad I’m going to be stubborn then and keep cracking at it 😉