Affiliate Marketing Plunge II: Day 25

June 29, 2008 Posted by Tyler Cruz

As usual, I’ll begin by giving another update on the Affiliate Marketing Challenge. I’d like to encourage everyone who hasn’t entered yet and is eligible (hasn’t signed up to MarketLeverage) to sign-up. There is an 8GB iPod Touch, Mino Flip Video Camera, $200 Market Leverage Rewards Amex Card, and a 2.0GB USB Pen up for grabs in addition to all the revenue you generate.

Participant CD8137 managed to overtake a placement during the past few days, stealing 2nd place. However, the battle for 2nd, 3rd, and 4th place is very fierce and I often find myself moving the ranks around every time I update the stats.

The 49 affiliates who have participated in this competition have now generated over $2,500 in commissions:

Rank Participant Earnings
1st CD8107 $996.60
2nd CD8137 $294.00
3rd CD8346 $266.40
4th CD8306 $250.60
    $2,506.20

There are still 11 days left in the competition so if you haven’t signed up yet there’s still time to sign up and put up a good fight.

Finding my Rhythm

Here are my latest PPC affiliate marketing stats as of yesterday:

60

I can’t believe it. I somehow managed to improve my ROI from the -31.76% I had 4 days ago to -25.67%.

Here is the progress of my total average ROI, taken after the first week and then every few days thereafter: -57.12%, -53.42%, -43.71%, -36.83%, -31.76%, and now -25.67%!

After 24 days I’ve spent a total of $1,558.15 to make $1,158.25, putting me $399.90 behind at the moment.

However, if you take the stats from the past 7 days you’ll notice that my ROI comes out to +13.77% with a net profit of $57.75. Something to think about… :-)

While I’ve been working an incredible amount of hours the  past few weeks, I have not been working as much as much as I should be on my PPC affiliate marketing campaigns. Now, that isn’t to say I haven’t done anything because I have, but I could (should) be doing a lot more.

Part of the problem is that my brain often completely freezes when analyzing my stats. There are so many variables and different factors to test: PPC networks, keywords, landing pages, ad text, offers, etc. The thing is, it’s not as simple as just testing landing page versus landing page.

For example, I’ve been split testing some of my landing pages lately, with surprising results. One of them has a higher CTR than the other, but a lower sign-up rate. While you’d think I could conclude a result by simply taking a look at the average EPC (Earning Per Click) per landing page, I then have to consider they keyword factor. That is, better-performing keywords may have been sent more often to the one landing page over the other.

When you take all of the variables and factors together and think of all of the possible permutations and combinations that could be calculated, you get a brain freeze, or at least I do. Perhaps I’m just going overboard with the analysis. There’s a difference between analyzing and optimizing, and I should be doing more of the latter. It’s a classic “watching vs doing” scenario.

I might make a screencast showing what tool I use to track my campaigns, and some of the ways I analyze and optimize my campaigns… although it will be a bit difficult to do due to having to hide all my private information (keywords, landing pages, etc.)

Anyhow, wish me luck on improving my numbers. To be perfectly honest, I’m really feeling the pressure now to keep improving my numbers every post, and I don’t know if I’ll able to improve on my -25.67% but we’ll see what happens…

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Posted: June 29th, 2008 under Affiliate Marketing  

12 Responses to “Affiliate Marketing Plunge II: Day 25”

  1. mal says:

    Why would you have to hide your private information?? hehehe :P just kidding
    I would really like to see more screencasts.

  2. Melvin says:

    I think -25 is a great improvement for -36. I guess all you need is momentum and you could get your self going.. good luck dude…

  3. Wes says:

    Keep up the excellent progress Tyler! Tweak the campaigns a bit more and you will have a profitable campaign on autopilot!

  4. Dave says:

    Do you buy a new domain for each offer? Is this included in your costs?

  5. EntreBlast says:

    You’re getting there! Practice and experience, that’s what it’s all about.

  6. KushMoney says:

    Tyler keep up the improvements. You getting better and better at this.

  7. Georgia says:

    I’m new visitor. Nice to read about your ROI progress. Keep up the good job because maintaining is more difficult than achieving. For now, I’ll look around your blog.

  8. […] all sorts, he clearly puts a lot of time into these posts. The things is that he is currently on day 25 of the challenge and he has lost […]

  9. Tom says:

    You suck Tyler, and you know that! Give it up boy!

  10. Great job on the last seven days dude! You’re getting better and better!

  11. Children says:

    Keep up the good work Tyler!! Nice improvements..

  12. […] Affiliate Marketing Plunge: Month 2 July 18, 2008 Posted by Tyler Cruz Paid Advertisement I’ve been so busy with my Affiliate Marketing Challenge and countless other projects lately that I haven’t posted an update on how my personal plunge into affiliate marketing in over two weeks. […]

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