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	<title>Comments on: Bit of Pocket Cash</title>
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	<link>http://www.tylercruz.com/bit-of-pocket-cash/</link>
	<description>The journal of a young web entrepreneur on his journey to wealth.</description>
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		<title>By: Work at Home</title>
		<link>http://www.tylercruz.com/bit-of-pocket-cash/comment-page-1/#comment-2417</link>
		<dc:creator>Work at Home</dc:creator>
		<pubDate>Thu, 03 May 2007 10:17:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.tylercruz.com/bit-of-pocket-cash/#comment-2417</guid>
		<description>@ Rob:  Tyler makes a huge flow of money every month, I think he thought this through before making a decision.  Tyler is a smart guy who knows what he&#039;s doing.</description>
		<content:encoded><![CDATA[<p>@ Rob:  Tyler makes a huge flow of money every month, I think he thought this through before making a decision.  Tyler is a smart guy who knows what he&#8217;s doing.</p>
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		<title>By: Marc</title>
		<link>http://www.tylercruz.com/bit-of-pocket-cash/comment-page-1/#comment-2382</link>
		<dc:creator>Marc</dc:creator>
		<pubDate>Tue, 01 May 2007 08:31:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.tylercruz.com/bit-of-pocket-cash/#comment-2382</guid>
		<description>&quot;Cash up front is never, as a rule, better than a cash trails.&quot; Cash trails?? Is that a technical term that I should be aware of?  No, as a rule, unequivocally, CASH UP FRONT is better. Uh, you should learn that in Accounting 101. Look it up. The real point is salesmanship. Close the deal. There&#039;s always more inventory. Yes there is always more. If there isn&#039;t then you have other lessons to learn.</description>
		<content:encoded><![CDATA[<p>&#8220;Cash up front is never, as a rule, better than a cash trails.&#8221; Cash trails?? Is that a technical term that I should be aware of?  No, as a rule, unequivocally, CASH UP FRONT is better. Uh, you should learn that in Accounting 101. Look it up. The real point is salesmanship. Close the deal. There&#8217;s always more inventory. Yes there is always more. If there isn&#8217;t then you have other lessons to learn.</p>
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		<title>By: ToddW</title>
		<link>http://www.tylercruz.com/bit-of-pocket-cash/comment-page-1/#comment-2377</link>
		<dc:creator>ToddW</dc:creator>
		<pubDate>Tue, 01 May 2007 05:37:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.tylercruz.com/bit-of-pocket-cash/#comment-2377</guid>
		<description>I&#039;d remove the bit from this post about selling the links for SEO purposes that could not only hurt the buyer but you ;)</description>
		<content:encoded><![CDATA[<p>I&#8217;d remove the bit from this post about selling the links for SEO purposes that could not only hurt the buyer but you <img src='http://www.tylercruz.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Ray</title>
		<link>http://www.tylercruz.com/bit-of-pocket-cash/comment-page-1/#comment-2372</link>
		<dc:creator>Ray</dc:creator>
		<pubDate>Mon, 30 Apr 2007 21:14:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.tylercruz.com/bit-of-pocket-cash/#comment-2372</guid>
		<description>Good move!

$4.7K up front is best!

Look, here are two good reasons why up front is best...

1.) the advertiser could be out of business in 12 months but Tylers still got the cash
2.) Tyler could double that money in two years


....and because potential advertisers see one customer buying ads for two years, they have the confidence to treat the network as a good long term bet, improving the reputation of the network and enabling the network to command higher advertising rates in the future 

Good luck!</description>
		<content:encoded><![CDATA[<p>Good move!</p>
<p>$4.7K up front is best!</p>
<p>Look, here are two good reasons why up front is best&#8230;</p>
<p>1.) the advertiser could be out of business in 12 months but Tylers still got the cash<br />
2.) Tyler could double that money in two years</p>
<p>&#8230;.and because potential advertisers see one customer buying ads for two years, they have the confidence to treat the network as a good long term bet, improving the reputation of the network and enabling the network to command higher advertising rates in the future </p>
<p>Good luck!</p>
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		<title>By: Tyler Cruz</title>
		<link>http://www.tylercruz.com/bit-of-pocket-cash/comment-page-1/#comment-2368</link>
		<dc:creator>Tyler Cruz</dc:creator>
		<pubDate>Mon, 30 Apr 2007 20:13:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.tylercruz.com/bit-of-pocket-cash/#comment-2368</guid>
		<description>Marc,

If you haven&#039;t read my post on Private Ads: Building Strong Advertiser Relationships (http://www.tylercruz.com/private-ads-building-strong-advertiser-relationships/), that should answer most of your questions.

As far as formality, it depends on the advertiser. Usually when they work for an advertising agency or marketing company, it&#039;s a bit more professional and straight forward and through e-mail.

Others, the majority, are very casual and nice, and we often do it on MSN or AIM. In this case I did it on MSN and it was very casual. I mean, he advertises gambling and adult  so... ;)

As for as legal contracts, most want an IO, so I have ones made up from before which I modify for their specific needs. I have a letterhead and everything in it and my bank wire info and other payment details, etc.</description>
		<content:encoded><![CDATA[<p>Marc,</p>
<p>If you haven&#8217;t read my post on Private Ads: Building Strong Advertiser Relationships (<a href="http://www.tylercruz.com/private-ads-building-strong-advertiser-relationships/" rel="nofollow">http://www.tylercruz.com/private-ads-building-strong-advertiser-relationships/</a>), that should answer most of your questions.</p>
<p>As far as formality, it depends on the advertiser. Usually when they work for an advertising agency or marketing company, it&#8217;s a bit more professional and straight forward and through e-mail.</p>
<p>Others, the majority, are very casual and nice, and we often do it on MSN or AIM. In this case I did it on MSN and it was very casual. I mean, he advertises gambling and adult  so&#8230; <img src='http://www.tylercruz.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>As for as legal contracts, most want an IO, so I have ones made up from before which I modify for their specific needs. I have a letterhead and everything in it and my bank wire info and other payment details, etc.</p>
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		<title>By: WallStreetJournal</title>
		<link>http://www.tylercruz.com/bit-of-pocket-cash/comment-page-1/#comment-2366</link>
		<dc:creator>WallStreetJournal</dc:creator>
		<pubDate>Mon, 30 Apr 2007 16:41:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.tylercruz.com/bit-of-pocket-cash/#comment-2366</guid>
		<description>&quot;First rule any businessman must learn. You never turn down cash when someone is handing it to you up front.&quot;

Actually, I&#039;ve never once heard that as a &#039;first rule&#039; let alone a rule at all. This sounds like someone who is a wanna-be successful business person throwing around some stupid quote masquerading as wisdom.

Cash up front is never, as a rule, better than a cash trails. It is all about being able to analyze time value of money along with other risks (default, etc) to guage what method of monetization is best.</description>
		<content:encoded><![CDATA[<p>&#8220;First rule any businessman must learn. You never turn down cash when someone is handing it to you up front.&#8221;</p>
<p>Actually, I&#8217;ve never once heard that as a &#8216;first rule&#8217; let alone a rule at all. This sounds like someone who is a wanna-be successful business person throwing around some stupid quote masquerading as wisdom.</p>
<p>Cash up front is never, as a rule, better than a cash trails. It is all about being able to analyze time value of money along with other risks (default, etc) to guage what method of monetization is best.</p>
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	<item>
		<title>By: Marc</title>
		<link>http://www.tylercruz.com/bit-of-pocket-cash/comment-page-1/#comment-2365</link>
		<dc:creator>Marc</dc:creator>
		<pubDate>Mon, 30 Apr 2007 01:56:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.tylercruz.com/bit-of-pocket-cash/#comment-2365</guid>
		<description>@the stupid commenters.  First rule any businessman must learn. You never turn down cash when someone is handing it to you up front. I think it&#039;s a smart move. $4700 now can be grown into much more by investing it in more sites. It&#039;s not like he can&#039;t keep adding text links.

Here is what I&#039;m really interested in though.  I&#039;m interested in your business process.  You mention a 2 year contract. I&#039;m interested in how formal this is and how you negotiate it.  Is this a legal contract with lots of stipulations sent through the mail or what? Can you shed some light on the details of how you do these deals and the level of formality? I&#039;m very interested in knowing.</description>
		<content:encoded><![CDATA[<p>@the stupid commenters.  First rule any businessman must learn. You never turn down cash when someone is handing it to you up front. I think it&#8217;s a smart move. $4700 now can be grown into much more by investing it in more sites. It&#8217;s not like he can&#8217;t keep adding text links.</p>
<p>Here is what I&#8217;m really interested in though.  I&#8217;m interested in your business process.  You mention a 2 year contract. I&#8217;m interested in how formal this is and how you negotiate it.  Is this a legal contract with lots of stipulations sent through the mail or what? Can you shed some light on the details of how you do these deals and the level of formality? I&#8217;m very interested in knowing.</p>
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		<title>By: Dan</title>
		<link>http://www.tylercruz.com/bit-of-pocket-cash/comment-page-1/#comment-2364</link>
		<dc:creator>Dan</dc:creator>
		<pubDate>Mon, 30 Apr 2007 01:37:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.tylercruz.com/bit-of-pocket-cash/#comment-2364</guid>
		<description>I think this could be considered an investment.  Its like winning the lotto, all at once or in increments.  Either one could yield better results than the other its more a matter of what you do with the money (how you invest it).  It&#039;ll be awesome to see what Tyler does.</description>
		<content:encoded><![CDATA[<p>I think this could be considered an investment.  Its like winning the lotto, all at once or in increments.  Either one could yield better results than the other its more a matter of what you do with the money (how you invest it).  It&#8217;ll be awesome to see what Tyler does.</p>
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