DirectAgents’s and VistaPrint’s Dream Getaway

March 3, 2009 Posted by Tyler Cruz
Paid Advertisement

The following is a paid review and is completely of my own opinion and is not influenced by being paid. If you’re interested in having me review your site or product, please view my advertising page.

Affiliate Marketing Competitions seem to be popping up everywhere these days. In June of 2008, when I launched my first affiliate marketing competition, I hadn’t seen anyone else run these types of competitions. I think that’s partly why my original MarketLeverage competitions did so well.

However, 9 months later, they seem to be everywhere. AzoogleAds has their big Playboy Mansion publisher challenge, CX Digital had their Roll Like a Billionaire competition (which seems to have mysteriously stopped shortly way through?), and many other bloggers have run similar competitions based off of mine.

The competition model is a good one in which everybody wins which is why you see them popping up everywhere.

DirectAgents appears to be the next affiliate network to jump aboard the band wagon. They’re running a competition called the DirectAgents’s and VistaPrint’s Dream Getaway.

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Normally I probably wouldn’t accept doing a review of an affiliate network’s competition as I feel the value they receive out of it is worth much more than the $175 I charge for the review. After all, all it takes is one big affiliate and they could be making $15,000+ a month profit right there.

However, DirectAgents has put a bit of a spin on how most competitions are being run and I liked the uniqueness and innovativeness (yes, that’s a word) of the idea. They’re essentially leveraging their existing advertiser base to help fund the competition, which makes it a lot easier for them to give out big prizes.

Contest Overview

The competition is simple: the top 3 DirectAgents publishers who generate the highest number of leads to their VistaPrint offer(s) during the contest’s timeframe win a prize.

The competition runs from March 1st, 2009 at 12:01am through April 15th, 2009 at midnight (Eastern Standard Time).

The spin on the competition is that only the leads to their VistaPrint offers count. I can see both upsides and downsides to this for contestants.

By being limited to promoting essentially the one offer, it rewards publishers who can successfully launch a new campaign and get it going off the ground. It also gives new publishers a chance at winning since existing publishers who are already generating commissions may not be running that offer.

However, the downside is that any existing publishers who just happened (by chance) to already be promoting the offer have a significant advantage over everyone else. The other downside is that by forcing everyone to promote the one offer, it can make it harder for the contestants to profit off the campaign since everybody will be bidding on similar keywords and thus creating more competition in the niche and raising bids, etc.

The Prizes

DirectAgents is only giving out a total of 3 prizes, but they’re all very nice.

1st Place: Caribbean Trip Dream Getaway for Two 

The affiliate who generates the highest amount of leads to the VistaPrint offer will win a trip to 1 of 5 Caribbean islands of their choice, and they’ll get to bring a friend along to join them.

They can choose between:

  • Jamaica
  • St. Lucia
  • Cabo San Lucas
  • The Dominican Republic
  • Bahamas

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In addition, the winner will be provided with accommodations at a 4-star all-inclusive hotel resort for three nights. All standard accommodation and food/beverages covered by the all inclusive resort destination will be provided.

The approximate total value of this prize is up to $4,000.00.

2nd Place: Sony Vaio Notebook OR MacBook Air

Second place will get to choose between either a Sony Vaio Notebook or a MacBook Air. It’s nice that they give you the option of the two so there isn’t a Mac vs. PC battle :-)

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The approximate total value of this prize is up to $2000.

3rd Place: $500 Amex Gift Card

The third place winner will walk away with $500 spending cash in the form of an Amex Gift Card. While you can never go wrong with cash, I’d recommend for DirectAgents to consider giving the winners the option of getting paid via wire, cheque, and/or PayPal because those American Express gift cards are very difficult to use if you’re an international publisher.

I won a bunch of those from MarketLeverage and also gave a ton out as well and I wasn’t able to spend them anywhere since I’m Canadian and it didn’t let me use them. I heard from other international publishers who had the same problem.

How to Participate

To participate, simply sign up to DirectAgents and wait to get approved. Once your account is activated, start promoting and pushing traffic to any of their VistaPrint offers.

You must be 18 to participate. It is also important to note that only US-traffic is allowed for the VistaPrint offer.

You can read the contest’s FAQ and Terms and Conditions for more information.

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The Catch!

After reading their Terms and Conditions, I discovered that in order to qualify for 1st place you need a minimum of 3,500 sales, for 2nd place you need a minimum of 2,500, and for 3rd place you need a minimum of 1,000.

What?! Obviously this was done to protect them in the case of a poor turnout, but that comes with the risk of holding a contest. I could offer a trip to the moon if I made the requirements high enough. That is why I always recommend networks to offer a guaranteed prize pool with no minimum required to cater to the smaller affiliates.

There are four VistaPrint offers, but the only one I could find the payout on was paying out $10. So essentially, the minimum requirements for eligibility of the prizes are:

  • 1st place: $35,000+
  • 2nd place: $25,000+
  • 3rd place: $10,000+

Therefore, you’re going to need to be a very big affiliate with deep pockets to even be eligible to win anything.

This is why you should always read the fine print.

What’s worse, is that you could actually generate $35,000+ and not even win anything, although my prediction is that nobody will actually win any of the prizes, unless DirectAgents has existing affiliates who are already pushing that offer with big numbers.

I believe these requirements to be a big mistake on their part. I can understand them wanting to minimize the risk involved, but by being so conservative they are making the competition undesirable to pretty much anyone unless they’re already promoting VistaPrint and doing big numbers with them.

My recommendation? Dramatically lower the eligibility requirements in the future, or better yet: offer a guaranteed prize category with no minimum prerequisites required.

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Posted: March 3rd, 2009 under Paid Reviews  

23 Responses to “DirectAgents’s and VistaPrint’s Dream Getaway”

  1. game-girl says:

    These nice picture remind me of paradise and the rest.Their positive effect is visible,but when we read about the contest I have got some kind of doubt whether I really need it.

  2. The would have been better off doing smaller prizes with no minimum. Also, limiting it to one offer is kind of weird.

    I really don’t think someone who can generate 35k, in a competitive, one offer environment is going to bother with something like this. They can afford their own trip at those levels. I think the benefit of these competitions is the smaller guys you attract with $100 prizes that end up becoming the next big affiliate.

    Oh well…

  3. 3500 sales?! Those guys are crazy..

    p.s. We just came back from the Dominican Republic, and I’d NEVER go back! I’ve been to all of those islands, and I’d stick with Cabo or St. Lucia.

  4. Why wouldn’t you go back? What’s wrong with the islands mon?

  5. Hubbers says:

    Please don’t use Vistaprint or recommend it to your readers.

    Using Vistaprint could very likely lead to you being signed up to FAKE discount clubs and hundreds of dollars benig taken from you Visa/bank without your knowledge or permission.

    I have a huge blog post with all the details of all of the different scamming sites Vistaprint and Adaptive Affinity run and how best to get a refund.

    http://www.hubbers.com/index.php/i-got-scammed-by-vistaprint-and-adaptive-marketing-and-adaptive-affinity-ltd-and-amazon/

    If you don’t believe me check this blog and the scores of comments form people who have been ripped off!
    http://www.thegeneva.com/vistaprint-scamvprewards-scam-warning/

    Or try Googling “Vistaprint scam”
    http://www.google.co.uk/search?hl=en&q=vistaprint+scam&btnG=Google+Search&meta=

    You can also sign this petition!
    http://www.petitiononline.com/mod_perl/signed.cgi?stop1111&1

  6. GoodMusician says:

    I’ve worked with DA for a long time- they’re good peoples. I’ve met and had lunch with their reps, they really nice- honest and open. They gotta have caps man, it’s a big prize and it’s not so bad. Also, 45 days for 4 campaigns isn’t bad, I’m entering. Those places look sick.

  7. 50 Cent Game says:

    Gief the macbook tbh, anyways nice review was extensive and very interesting. Keep up the good work.

  8. Luke says:

    Although I could use a vacation, I’m not sure if I’ll be entering this one :p

  9. directagents says:

    Thank you for the feedback. This contest does have a minimum lead requirement, and internally we have affiliates who have reached that in the past. Obviously this is design to bump the number of sales for this particular advertiser. We can see that it might be difficult for you newer guys, and we have lots of other offers and contests to come that will help you make money/win cool stuff, as we’ve done in the past, so we’ll let you know about that. We also have great offers that convert pretty well, so check those out.
    The contest has gone off to to a great start, but it’s only in it’s 3rd day so if you’re interested in running there’s plenty of time to catch up!! We’ll be announcing the winners at ad:tech San Francisco, so if any of you will be around, stop by our booth, we’d love to get to know you better. If you have any questions, please do not hesitate to contact us: marketing@directagents.com.

  10. Dean Saliba says:

    I already entered this contest after finding it on another blog. I’d prefer the third prize myself. :P

  11. I might sign up for them just to promote the offer. I might get a sale or 2.

  12. smashill says:

    Well, this surely is one affiliate challange I don’t need to take part in…3500 sales is kinda lol…

  13. Tushar says:

    I’ve used the AMEX cards from MarketLeverage in Canada, as I’m Canadian as well.

    It’s just the exchange rate that’s a bit different, but nothing else.

  14. Really a very nice place and i would like to go there by my own in this vacation and i would like to explore your title Dream Get A Way

  15. Thanks for the info. Still a bit new to this..

  16. Dating says:

    I like the idea, but i don’t like the high expectations that they have put out there in order to win a prize with a value of only $4,000.00.

    It seems like a stupid publicity thing.

  17. CashMakers says:

    Nice contest, great prizes. What else do you need heh?

  18. Ahhh, VistaPrint…such an old company that has done so many free wonders for GPT sites :)

    -Mike

  19. Bidet says:

    This looks like a great contest, but sales are kinda high

  20. Just staating out in affliliate marketing and was looking at entering a competition to provide some sort of target to reach and focus

    Your observation on the small print was golden advice!

PeerFly

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