I’ve been having a decent amount of success with affiliate marketing lately.
In fact, just last week I published a post on how I had set a new personal affiliate marketing record by generating $4,070.00 in 1 Day.
Some of you requested that I publish some more posts on what I’ve been doing to turn my campaigns profitable, so yesterday I recorded a 36-minute screencast of myself using Photoshop to edit affiliate marketing banners. I went into PeerFly and took 2 banners from 2 different offers and and made a banner from "scratch" from an offer that didn’t have any banners provided.
I am no Photoshop expert, and there is nothing in the half-hour screencast that is of advanced level or anything near it. I didn’t really create the screencast to teach you how to make a button in Photoshop as I did to try to underscore the importance of increasing your CTR.
While I use a variety of traffic sources and some of them don’t even utilize banner creative, such as direct linking with PPV, for example, the majority of traffic sources I use do utilize banners.
If your traffic source uses banners, then apart from your targeting, improving your banners’ CTR is usually the most important thing you can do to improve your campaign.
And how can you improve your CTR? By split-testing banner creative.
In some parts of the video it may seem like I go a bit overboard by how much attention to detail I get into, and you may wonder how such small changes could ever make a real difference in CTR – but trust me – you’ll be surprised in how the seemingly smallest changes can make or break a campaign. I’ve turned campaigns completely around simply by changing the border colour of banners.
Below is the screencast. I recommend viewing it in 720 HD and full screen so you can see the small details:
(Note: You may need to visit the post directly at TylerCruz.com if you’re reading this via e-mail or RSS in order to see it.)
The video can be a bit boring and slow at moments, but there are some real gems in there if you listen closely.
So get cracking on split testing those banners! Don’t be afraid to test 30, 40, or 50+ banners per campaign.