March already.. how time flies, eh?
Woke up, had a voicemail on my cell. Somebody who visited my blog and wanted to talk about advertising on my sites. Bleep. Deleted. Hehe. If you’re reading this, just e-mail me or talk to me on MSN. I find too much dilly dallying goes on in live conversation. I can be much more blunt online 🙂
Anyhow, seeing as it’s the 1st of the month, I went and recalculated my monthly and daily averages. It was close… not a big improvement, but then again, you can’t expect much when you’re averaging from the past 6 months, and recalculating once a month; as you’re only changing it by 1/6th of a factor during each recalcuation.
Anyhow, I was luckily enough to be up $4 more a day, making it an average of $128 a day now from ads.
Since it was such a close call, I decided to go and increase PFO’s ad prices. I love doing this.. it’s better than Christmas, it really is.
Here are the changes I made:
Sitewide 468×60 Banner (Top of Site): $350 -> $375
Sitewide 468×60 Banner (Top Middle of Site): $350 -> $375
Sitewide 125×125 Banner: $200 -> $250
Sitewide 120×60 Side Ad: $50 -> $60
Sitewide 120×600 Skyscraper Ad: $350 -> $375
There’s been, as always, so much demand for the ads, that the price increase should be okay. Also, $375 for a million impressions (there’s no rotation and they are on every page throughout the site) is only $0.375 CPM. Even with it being an ad heavy site and 4 top 468×60 banners, $0.375 CPM for a highly targeted poker site is a great deal, so I don’t feel too bad.
Thanks to web.archive.org, we can easily compare how much the site has grown from exactly one year ago to this day:
Unique Visitors Per Month: 35,000 – 40,000
Page Impressions Per Month: 400,000 – 450,000
Alexa Ranking: 59,307
Unique Visitors Per Month: 120,000 – 135,000
Pageviews Per Month: 800,000 – 1,000,000
Alexa Ranking: 35,112
You can also compare the price differences by clicking on the link mentioned above.