One of the most common questions I get as a coach is people asking me for the “secret” to making money from their Blogs.
One of the first things I always teach my students is that if they want to make money from their Blogs, they need to learn to treat their Blog like a business – not a joke.
I see people who are willing to invest $300 to go out drinking with their buddies, but they won’t invest $10 into a proper domain or hosting for their Blog. They’ll invest 20 hours a week watching their favorite shows on TV, but they won’t invest 3-4 hours a week into writing content. They’ll jump off the couch and scream with passion when their favorite football team scores a touchdown, but they’ll have no passion for their own business.
If you really want to build an online business – regardless whether you do that as a Blogger or an Affiliate Marketer or any of the other many ways of making money online – you really need to start treating your business like a business.
If you were the “boss” of your own business, would you be willing to pay someone else $3,000/month for the same work you’ve put in last month into your business? If not, then how do you expect to ever make that much from your business?
If you look at the last 90 days of “work” you’ve done towards your Blog / online business, and imagined someone else doing that same amount of work for you – would you fire them?
Be honest with yourself – do you treat your Blog/Online Business like a business, or are you treating it like a joke?
Do you have a budget for your online business?
Does your budget include a re-investment of earnings into marketing?
Do you have an accounting / administration budget?
If you paid $400,000 for your Blog / business, would you treat it with more respect?
Blogs and online businesses are very easy to start with very minimal costs (like $0), which presents people with a great opportunity to start a business with very minimal costs, but at the same time because of their low investment they are also very easy to ignore and treat like a joke – rather than like a business.
If you treat your Blog like a joke, so will everyone else. If you really want to start making money online, it’s time to step things up a few levels and to start treating your online business like a business.
I know you’ve heard this before. So have I. I didn’t treat my Blog as a business for a long time, and my earnings online reflected that. Then one day I made some changes and I started looking at my Blog as a real business. I started treating it with respect and it started respecting me.
From time to time I still get caught in the trap of not taking my Blog seriously and it begins to suffer, until I realize what I’m doing and make the necessary changes. That’s the one downside of being your own boss – because you never have the worry that you’re going to get fired if you don’t get the job done, you turn into a slacker.
Here are two simple ways to avoid falling into that trap:
- Set some simple, achievable and measurable goals for yourself and then hold yourself accountable to them. Set a deadline for them and use a punishment/reward system to help you stay on track.
- Hire a coach or mentor to hold you accountable to your goals. The right coach/mentor can work wonders for self-employed entrepreneurs. You get all the benefits of being accountable to someone without all the downsides of having a “real” boss breathing down your neck.
I normally start with #1 and give myself a deadline for achieving my goal. If I can’t reach the goal in the specific time line I’ll hire a coach / mentor to help me reach my goals.
One way or another you’ll have to experience the discipline of being part of a business somewhere. It will either be within your own business as a self-disciplined entrepreneur, or as an employee working for someone else who has the self-discipline to run a business.
It’s totally up to you which you prefer.