I recently conducted an interview with Tyler Cruz himself and he offered some great insights for any aspiring Internet entrepreneur or anyone who wants to make some money online. Make sure you check it out.
With that out of the way, the interview actually got me thinking about how important an online reputation really is. I wrote a post stating that image is everything and I think this is especially relevant in the online world where everything is held at face value. It’s important to develop some sort of reputation in order to see success.
Take Tyler for example. He is either loved or hated in the online marketing community. He is praised for being a good guy and for going out on his own to start his Internet business. He helps others and is extremely open about what he does and how he makes money. On the other hand, he is sometimes criticized for his work ethic and for some of his strategies for executing his sites. Either way, all of the talk and buzz leads to more exposure for Tyler and he is able to leverage his fan base to launch new ideas and to gain a following.
Why online reputation is important
Managing your online reputation is important because you need to brand yourself and portray a desirable image. With that, people are more likely to pay attention and support you in your endeavors. There is more distrust on the Internet than in the ‘real world’ so a good reputation could be the difference between success and failure. This goes for any online business including blogs, e-commerce sites, forums, and more.
Good vs. bad reputations
A positive reputation is definitely preferable, but don’t get hung up on what people think of you. Just be yourself, conduct business in a professional manner, and aim to attract like-minded people. There are always going to be bad apples or people with different views who are going to disagree with you and possibly bad mouth you. Learn to accept it and focus on the people who think positively of you.
Managing your online reputation
Be fair to others, listen and respond to feedback, and always act according to your values and beliefs. Take actions that are aligned with how you want to be perceived. How do you manage your reputation? Take a look at the 2 tips below:
- Interact with your user baseTake part in related forum discussions and post blog comments to enable people to see you for who you really are. If people don’t agree with you, don’t put them down or insult them. Always be professional and provide logical explanations of your reasoning. People will accept you a lot more if you keep an open mind.
- Google alertsSet up an alert that automatically emails you whenever something pops up on the web related to your name or your company. This enables you to stay up to date on your reputation and what actions you should take to maintain a good reputation or rectify a bad one.
What kind of image do you want to portray to your readers or customers? What actions are you taking to achieve this?
This post was guest blogged by Gyutae Park, an SEO and blogger at Winning the Web – Internet Marketing Strategies.