This is a guest post by Thomas who writes about entry level mining jobs.
One of the topics that seems to be draw the biggest conflict of opinions between internet entrepreneurs is the debate between single blog owners and those who own multiple blogs – and today we are going to take a look at which side of the argument is right.
Is it better to build one website with a determined, tunnel-visioned focus, or would you make more money spreading your time and effort between 2, 5, 10 or even 100 blogs?
What I wanted to do was look at both sides, listing the benefits that I see (and have experienced) for each estrategy.
One Blog, One Focus
I remember when I first started looking into online businesses, I couldn’t imagine how anyone could run more than one blog. The effort that I was putting in to my site, I would have needed a lot more than 24 hours in a day to even entertain the thought of a second one.
So, What Are The Benefits Of Running A Single Blog?
You Can Laser Target Your Focus
Spreading your focus between multiple sites means that your attention is constantly shifting from one site to another. Think about the effort that it takes to launch and run a successful blog and then try multiplying that by 5. You are sharing your content creation, your networking, your link building – you are going to end up with 5 sites that are taking forever to gain momentum, and most likely you will start to give up on them before they have a chance to succeed.
By focusing on one blog, all that energy is compressed and you start seeing results much earlier – providing motivation to continue.
You Can Build Community
Community requires interaction. And unless you are in the thick of the action, connecting with other people in your niche and taking the time to reply to every comment, then building a large and influential blog is extremely hard ( not impossible – just incredibly hard). If you are dividing your time between a few different blogs, then keeping your finger on the pulse of your niche is almost impossible. Try even running multiple Twitter accounts, soon enough you will most likely pull back to just one.
By having a single blog you are able to take the time get to know your readers, build community and relationships – resulting in a growing blog with raving fans.
Load Me Up With Websites!
But doesn’t more websites mean more profit? I started off with one and decided to branch out to a portfolio of website and these are a couple of reasons why.
Eggs & Baskets
One of the most commonly touted investing tips to hedge your risk is ‘don’t put all your eggs in one basket’. What this means is don’t invest all your money (or hope) on one single method, because if you build one website or one income stream online – what happens if your traffic suddenly takes a hit, or your niche suddenly becomes unpopular? (It can happen)
Having multiple sites that all earn you money means that if one of your blogs takes a hit, then you are not going to lose everything you have worked on.
Target Multiple Buying Communities
I don’t like to think that I am greedy – just opportunistic. There are plenty of markets (niches) that are desperate for information and products and by focusing on just one site, there is no way that you can target all these different pools of buyers. While I am not at all endorsing an effort of trying to tap into every single buying community out there – why not dip your hand into a couple of different pies?
Forces You To Work Smarter
The one thing that running multiple blogs taught me was that I if I was going to handle these blogs (and make them all profitable), then I needed to work a lot smarter. This meant:
- Outsourcing the little jobs that are time consuming
- Fine-tuning my content creation skills
- Work out how to get new blogs up and running as quick as possible
- Cutting back on time wasting tasks
So Which Strategy Is Best For You?
Now this may seem like a bit of a cop out, but the truth is that only you will know which strategy is right for you.
I know people who successfully use both of these strategies to build full-time online incomes and it basically comes back to your goals and which of these strategies will help you achieve these goals.
Thomas Sinfield blogs at Mining Jobs No Experience, where he shares how you can find work in the booming Australian mining industry.