I know that Tyler has seen good success using the PayPerPost system, but all of that may change in the near future. Last week, Google slapped many bloggers using PayPerPost by decreasing their page rank to zero. That’s right folks, a big fat zero. Although, page rank is becoming less and less of an indication of any value regarding actual search engine rankings and traffic, it is still an important pricing factor in the link and review selling industry. By disrupting link selling, Google tries to increase usage of its own Adsense program, prohibit webmasters from manipulating search rankings by buying links, and instill a sense of fear, uncertainty, and doubt to further dominate the web with its monopoly on search. Is this fair? Nope. But things are unlikely to change until Google looses its stronghold on search, on webmasters, and on the Internet in general.
So what can I do?
First of all, you need to define your goals and your priorities for what is most important for you. If search engine traffic and rankings are a big part of your site, I would suggest staying away from using review services such as PayPerPost and ReviewMe on your blog. If you don’t care about search engines and would rather tell Google to shove it, then continue using these services by all means. However, it may help your cause if you refrain from using terms such as ‘PPP‘, ‘PayPerPost‘, ‘ReviewMe‘, ‘Payu2blog’, and others in the text of your post. You just might be able to sneak by Google’s careful watch.
I don’t know whether or not this is because of PPP usage, but I already see that Tyler has seen a drop in PR to a 3. Has your blog been affected?