Comments on: Private Ads: Building Strong Advertiser Relationships http://www.tylercruz.com/private-ads-building-strong-advertiser-relationships/ The journal of a young web entrepreneur on his journey to wealth. Fri, 19 Mar 2010 00:19:00 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The Ramblings of Erik Sandfort » Review: TylerCruz.com - A Web Entrepreneur’s Journey http://www.tylercruz.com/private-ads-building-strong-advertiser-relationships/comment-page-1/#comment-902 The Ramblings of Erik Sandfort » Review: TylerCruz.com - A Web Entrepreneur’s Journey Thu, 08 Mar 2007 01:48:18 +0000 http://www.tylercruz.com/?p=223#comment-902 [...] As for Tyler’s blog, I believe it could use some improvement. For one, I think he should try and update it more frequently, and when he does make it about developer/internet related topics, as to attract visitors and not to bore them away. For example, I am subscribed to both Tyler’s and John Chow’s RSS feeds. When I check them usually three times a day, I will usually always see a new post from John, but maybe only once for Tyler, and sometimes not even once per day. Also, Tyler’s posts are usually not developer-friendly. Recently, he has been talking about his condo, taxes, and a game called Second Life. All of which are not interesting to his average reader. An example of a good post from Tyler would be his post on Private Ads: Building Strong Advertiser Relationships. However, this was posted in January, and since then there haven’t been any posts like it. Although I do enjoy reading about the life of a work-at-home twenty year old web developer, most people are interested in the hard content, and thats why I think Tyler hasn’t seen the traffic I think he wants. [...] [...] As for Tyler’s blog, I believe it could use some improvement. For one, I think he should try and update it more frequently, and when he does make it about developer/internet related topics, as to attract visitors and not to bore them away. For example, I am subscribed to both Tyler’s and John Chow’s RSS feeds. When I check them usually three times a day, I will usually always see a new post from John, but maybe only once for Tyler, and sometimes not even once per day. Also, Tyler’s posts are usually not developer-friendly. Recently, he has been talking about his condo, taxes, and a game called Second Life. All of which are not interesting to his average reader. An example of a good post from Tyler would be his post on Private Ads: Building Strong Advertiser Relationships. However, this was posted in January, and since then there haven’t been any posts like it. Although I do enjoy reading about the life of a work-at-home twenty year old web developer, most people are interested in the hard content, and thats why I think Tyler hasn’t seen the traffic I think he wants. [...]

]]> By: tylercruz http://www.tylercruz.com/private-ads-building-strong-advertiser-relationships/comment-page-1/#comment-806 tylercruz Sun, 21 Jan 2007 22:22:47 +0000 http://www.tylercruz.com/?p=223#comment-806 Hi Laura, As stated in my blog, I'm not against PHPAdsNew, it's just not for me. The point of the post was not to weigh privatizing ads vs public ads, nor administering ads by hand vs an automated system, but to showcase the power of dealing with advertisers closely. As far as impressions and such, I give the site information such as uniques, impressions, etc. and then if advertisers wish to track their click-throughs and ROI and such, they can do so with their own tracking software. I also use those intermediary ad agencies you're speaking about. I use several of them, and they are good in obtaining multiple campaigns at once or larger campaign runs, so I do enjoy them. The only downside is that the process takes a bit longer since they are a middleman. Cheers, Tyler Hi Laura,

As stated in my blog, I’m not against PHPAdsNew, it’s just not for me. The point of the post was not to weigh privatizing ads vs public ads, nor administering ads by hand vs an automated system, but to showcase the power of dealing with advertisers closely.

As far as impressions and such, I give the site information such as uniques, impressions, etc. and then if advertisers wish to track their click-throughs and ROI and such, they can do so with their own tracking software.

I also use those intermediary ad agencies you’re speaking about. I use several of them, and they are good in obtaining multiple campaigns at once or larger campaign runs, so I do enjoy them. The only downside is that the process takes a bit longer since they are a middleman.

Cheers,

Tyler

]]> By: Joshimitsu http://www.tylercruz.com/private-ads-building-strong-advertiser-relationships/comment-page-1/#comment-802 Joshimitsu Sat, 20 Jan 2007 11:43:44 +0000 http://www.tylercruz.com/?p=223#comment-802 Well done tyler, that is great news! Well done tyler, that is great news!

]]> By: Laura http://www.tylercruz.com/private-ads-building-strong-advertiser-relationships/comment-page-1/#comment-801 Laura Fri, 19 Jan 2007 13:20:54 +0000 http://www.tylercruz.com/?p=223#comment-801 Congrats on the condo! I have to admit, I think it's odd that you think that you can't have the exact relationship that you talk about while still using PHPAdsnew (or even a paid service). What you consider "by hand" is exactly how we manage our private advertisers while using PHPAdsnew. What kind of people are advertising with you that they don't want to know impressions and click through rates for their campaigns? Do they just not know much about advertising? But beyond that, aren't you selling yourself short by not basing your rates on actual impressions? I am sure you take your impresions into account when creating your rates, but where's the incentive to pump up traffic on a daily basis? I would hate for your readers to think that it's a good idea to not offer at least the minimum tracking of impressions and click throughs. Most companies (IME) will require at least that, if not a way to log in and see that for themselves whenever they please. So what's stopping you from using PHPAdsnew? But beyond that, you missed a level of advertiser in between. We have an ad agency that represents us individually - it's neither a "public" network or private ads (I don't do any work). but provides significantly higher CPM rates. Since they represent a network of sites, they can leverage that for buying power. I am not sure what other industries might have this type of network, but it provides a nice first tier of banner ad income. Just my thoughts. :) Laura Congrats on the condo!

I have to admit, I think it’s odd that you think that you can’t have the exact relationship that you talk about while still using PHPAdsnew (or even a paid service). What you consider “by hand” is exactly how we manage our private advertisers while using PHPAdsnew. What kind of people are advertising with you that they don’t want to know impressions and click through rates for their campaigns? Do they just not know much about advertising?

But beyond that, aren’t you selling yourself short by not basing your rates on actual impressions? I am sure you take your impresions into account when creating your rates, but where’s the incentive to pump up traffic on a daily basis?

I would hate for your readers to think that it’s a good idea to not offer at least the minimum tracking of impressions and click throughs. Most companies (IME) will require at least that, if not a way to log in and see that for themselves whenever they please. So what’s stopping you from using PHPAdsnew?

But beyond that, you missed a level of advertiser in between. We have an ad agency that represents us individually – it’s neither a “public” network or private ads (I don’t do any work). but provides significantly higher CPM rates. Since they represent a network of sites, they can leverage that for buying power. I am not sure what other industries might have this type of network, but it provides a nice first tier of banner ad income.

Just my thoughts. :)

Laura

]]> By: soundofgold http://www.tylercruz.com/private-ads-building-strong-advertiser-relationships/comment-page-1/#comment-800 soundofgold Thu, 18 Jan 2007 16:53:49 +0000 http://www.tylercruz.com/?p=223#comment-800 Hi Tyler, Congrats on the condo. I only came across your blog few days ago and I must say I really enjoy reading it. Just regarding the private ads - IMHO we should not forget that for blogs and sites which do not have big enough visitor base this may not be the option. Hi Tyler,

Congrats on the condo. I only came across your blog few days ago and I must say I really enjoy reading it.

Just regarding the private ads – IMHO we should not forget that for blogs and sites which do not have big enough visitor base this may not be the option.

]]> By: tylercruz http://www.tylercruz.com/private-ads-building-strong-advertiser-relationships/comment-page-1/#comment-798 tylercruz Thu, 18 Jan 2007 07:34:51 +0000 http://www.tylercruz.com/?p=223#comment-798 Jane - I'm in Canada, on Vancouver Island. I took at a look at the real estate statistics and charts/graphs and trends and there is no doubt it's been on a steady increase over the past few years. In fact, just over the past year I believe there was a 30% increase. With the Olympics arriving here soon, it will only drive the prices further. I live on Vancouver Island which is a beautiful island off the coast of Vancouver BC. Jane – I’m in Canada, on Vancouver Island. I took at a look at the real estate statistics and charts/graphs and trends and there is no doubt it’s been on a steady increase over the past few years. In fact, just over the past year I believe there was a 30% increase.

With the Olympics arriving here soon, it will only drive the prices further.

I live on Vancouver Island which is a beautiful island off the coast of Vancouver BC.

]]> By: Jane http://www.tylercruz.com/private-ads-building-strong-advertiser-relationships/comment-page-1/#comment-797 Jane Thu, 18 Jan 2007 07:31:18 +0000 http://www.tylercruz.com/?p=223#comment-797 Congrats Tyler. Where is the condo located (State) for the condo market to be skyrocketing? Your first place is always the biggest buy...then it comes easy after that, just keep at the sites :) Congrats Tyler. Where is the condo located (State) for the condo market to be skyrocketing? Your first place is always the biggest buy…then it comes easy after that, just keep at the sites :)

]]> By: tylercruz http://www.tylercruz.com/private-ads-building-strong-advertiser-relationships/comment-page-1/#comment-795 tylercruz Thu, 18 Jan 2007 06:53:21 +0000 http://www.tylercruz.com/?p=223#comment-795 PigsnieLite - No pictures, sir! As I said, the only photos I have do not give it justice so you'll have to wait around 40 days... DaveStar - Yeah, well the condominum market here has been steadily skyrocketing so you can only get so much for $220,000 here unfortunately. But anyhow the problem was that I had previously only been approved for a $150,000 mortgage which had severly limited what I could afford. Nate Whitehill - Great. Hope to have you stick around - and also hope to see you on PublisherForums.com :) mikez006 - I do everything in Excel for accounting, and I don't offer impressions. I charge on a monthly (or longer) basis. PigsnieLite – No pictures, sir! As I said, the only photos I have do not give it justice so you’ll have to wait around 40 days…

DaveStar – Yeah, well the condominum market here has been steadily skyrocketing so you can only get so much for $220,000 here unfortunately.

But anyhow the problem was that I had previously only been approved for a $150,000 mortgage which had severly limited what I could afford.

Nate Whitehill – Great. Hope to have you stick around – and also hope to see you on PublisherForums.com :)

mikez006 – I do everything in Excel for accounting, and I don’t offer impressions. I charge on a monthly (or longer) basis.

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