Another month has passed since my last PublisherSpot Update post and this time I’m going to try to fit both the regular updates as well as the earnings into one post.
New Reviews and Improvements
First, here’s what’s new in terms of new reviews and site improvements:
- Review of Clicksor added
- Review of Bidvertiser added
- Review of Shopzilla Publisher Program added
- New Ad Creative option: RSS
- New Ad Creative option: Search Box
- New Ad Category: Ad Exchange Networks
In addition, I commissioned my programmer to add a bunch of new features. He made a good start to them, but then had to leave the country for a while. Hopefully he will be back in a few weeks and get back to work on them.
If I had to guess, I’d say the new batch of features won’t be completed until around mid-October, but hopefully before then.
Marketing and Promotion
I spent a fair bit on advertising and marketing last month because of the new reviews and all the great new feature improvements that were implemented:
Michael wrote a fantastic review, as I had predicted he would. I only wish his blog received more traffic.
The NetBusinessBlog review was the second I purchased for PublisherSpot… it didn’t drive very much traffic but at least I’m growing it’s awareness.
Unfortunately I was pretty disappointed with John Chow’s review. It was very short, and considering it was my third review I purchased from him for PublisherSpot, and my fourth in total, I was hoping I’d get more value for my money.
I did get a discount though since it was indeed my fourth review from him. In any case, it’s not the writing of his reviews but the traffic it drives. I didn’t get a whole lot of traffic, but enough to make me decently satisfied.
If I hadn’t got the discount from John, those three reviews would have cost me around $750. Very expensive for the amount of traffic they bring in, but again, I’m looking long-term here and am investing in awareness and branding as well.
Apart from the paid reviews, I also sent out a press release announcing the official launch of PublisherSpot.com. As expected, the press release did virtually nothing for me, but it helped push me to finally sit down and write an official launch release which is now linked on the About Us page. This just looks good to ad networks and people reviewing our site or learning more about us, and helps people take you more seriously.
In addition to the reviews and press release, a couple ad networks mentioned us, albeit for self-serving purposes:
- Featured on PayPerPost’s forums by one of the board members and investors.
- Featured in AdToll‘s official e-mail newsletter
Now the section a lot of people are probably most interested in (and who I expect a few scrolled down to read first): the PublisherSpot income report.
Click the image below to view it in full size:
The most noticeable change you’ll probably notice is the $150 Shopzilla fee. This was a one-time fee Shopzilla paid me to review and add their site on PublisherSpot. I currently charge $150 to review an ad network on PublisherSpot if they have a referral program, and $500 if they don’t.
Ignoring this one-time fee, you’ll quickly notice that I made only $16 in August, and a total of only $355 from the site. However, I’ve spent probably around $5,000-$6,000 on the development of the site, not to mention the many man hours I’ve put into the reviews.
I’m going to start to concede PS failure now. I hate to use the word failure though so maybe I’ll say “slow start” instead. I’m also not giving up, so don’t fret, but PublisherSpot is around a year old and I’ve done a fair bit of marketing and advertising for it and it doesn’t seem to be taking off.
But I’ll still keep plugging at it. It might just need those new features my programmer is working on, plus another dozen reviews to really give it what it needs to really get known and widely used.
August did, however, become the best month so far for number of new sign-up’s/referrals. Signing up 53 publishers to various ad networks in one month is very respectable. Unfortunately, none of these publishers seem to be making anything!
I guess I had completely overestimated the quality of the average publisher out there, because I’ve signed up a total of 147 publishers to various ad networks, yet have only made around $200 from them. That equates to a roughly $1 CPA rate per sign-up, which is horrendous. My early assumptions were that they’d be more like $100-$150 CPA.
I could still turn things around though. All it takes is ONE good publisher and I’m set. For example, if I sign up an affiliate marketer who earns $10,000 a month, which isn’t as much as it sounds when you consider the low profit margins they’re getting, depending on the network, I’ll probably make around $500 (5%) a month from them for life.
Sigh. Things are looking pretty grim… but I still have hope. There’s so much potential with PublisherSpot that it’s not even funny. I shall tread on, soldiers! RAWRRRR!