I never, ever, used to listen to the radio, but started listening about a year-and-a-half ago while I cleaned my apartment. Now I listen to it every day, and only one station: CBC. The CBC, for those who aren’t familiar with Canada, is the largest Canadian broadcasting company for both radio and television. It’s similar in size and scope to the BBC of the U.K.
Earlier this afternoon I was picking up a burger for lunch and to take a break from the computer when I heard on the radio (CBC, of course) that they were about to discuss blogging, and in particular, B.C bloggers.
While the CBC is nationwide, as is common with radio, some programs are location specific. I live in the province British Columbia, and the program running at that time was called B.C Almanac. The fact that they were doing a piece on B.C. bloggers really had me interested, as I had expected to hear John Chow mentioned, and possibly maybe even myself.
I sped back home (why, oh why, did I have to choose the fast food restaurant that was a 20-minute drive away?) and turned the radio back on in my condo. I found out that they were accepting calls for comments and questions, and so, even though I’m quite shy, I decided to phone in. The chance to plug my blog to a provincial radio station, and be available to all of Canada and the rest of the world in their online podcasts, was just too good to pass up.
I spoke to the producer who screened me with some questions. She also asked me for my blog’s URL which I was more than happy to give, as I thought it meant I stood a good chance at getting it plugged on air. After finishing the screening process, I was told that I was selected to go on air and would be on soon.
I’ve never phoned into a radio station before, but I had assumed that even if I did get selected to go in queue, that the chances of me making it on were 50-50 at best. So, imagine my surprise when after only a few seconds I was put on air! I was just going over in my head what I should say and how I should say it when they said I was put on, so I had to think fast.
While I was listening to the beginning of the program on my drive home from the fast food joint, the guest correspondent, CBC National Technology Columnist Tod Maffin (blog), was explaining how AdSense was a great way to monetize a blog. He then mentioned how he made a few cents per click and that he got a cheque each month, but that it was very small. My idea, when phoning in, was to expand on the monetization opportunities available in blogging, and to let listeners know that bloggers can make a lot more than just a few bucks.
Anyhow, I was live on air, and really nervous, which came out in the rapid speed of which I spoke, but I managed to get my idea across. The host, Mark Forsythe, and Tod Maffin spoke back and forth briefly, and I was waiting to get asked a follow-up question, but one never came. I wanted to plug my blog and John Chow’s and discuss monetization and blogs further, but it appears that they were done with me.
What really frustrated me was that Forsythe’s next question to Maffin was “What are some other popular sites (blogs)…” and I was just waiting for Maffin to answer back with John Chow.. after all he IS in the top 50 on Technorati, and a BC blogger, but Maffin didn’t really know of any.
I tried to gently interrupt, but it appeared as though I was on mute. I then hung up since it appears I was indeed done.
I love CBC radio, but I must admit that they could work on their research before covering some stories. Even with their CBC National Technology correspondent, they had no clue about the blog world. The theme of the show was supposed to be B.C. bloggers and top B.C. bloggers, but Maffin only seemed to know of smalltime B.C. blogs. He proclaimed Miss604.com as “one of the most popular and well-respected blogs”, which has an Alexa of over 300,000 and Technorati as 25,692. Another blog be plugged was DarrenBarefoot.com.
I understand that not everyone blogs about making money online, and it’s really nice that there are blogs out there that aren’t worried about making a buck. And I understand that the show wasn’t about the top earning blogs, but even so, I’m sure that there are a lot more popular blogs than two two examples above.
In the end, I’m just jealous that I didn’t get my blog plugged I could have done so myself, but I didn’t want to seem shady as I really hate it when other people plug their stuff without being asked… I was waiting to be asked.
I ended up only going on air for about 30-seconds, with no follow-up questions. I’ve listened to the show many times before, and most guests get quite a lot of airtime with follow up questions. I think the reason why I was cut short was because I had called near the end of the show; I believe it ended only 6 or 7 minutes after I was on. If I had called in the beginning, I’m sure I would have been on longer. I would have called in earlier, but I was out buying grub!
Since I didn’t plug my blog (I’m going to regret that for a while…), I missed out on getting a backlink on their website, too.
Listen to the Podcast
Unfortunately, the podcast of the show is only available in RealPlayer format, so you’ll have to download RealPlayer (free) if you want to listen to it. But again, I’m only on for about 30-seconds, so it’s not worth it.
The quality of my voice wasn’t too great either since I was calling from my Blackberry… it must be so nice being able to speak in the studio with all their high-quality voice equipment.
CBC’s BC Almanac Podcast (I’m in at the 44:00 mark)
Learn from my Mistakes/Misfortune
If you ever call into a radio program to talk about your site, learn from my mistakes and keep the following things in mind:
- Try to phone in as early as possible. Not only will you improve your chances of getting on air, but you’ll most likely be given greater airtime since the host has more time to play with.
- Without trying to sound too spammy, get your site’s address out there as soon as possible. Not only will you get it in before you are cut off, but the host will often ask you the address again before you leave, to give the listeners another chance to write it down.