This is a guest article written by Melvin Dichoso
A lot of you guys may easily notice this. Most of the famous and popular bloggers do have one thing in common, they have a compelling story to tell. They leverage that story and what ends up happening is that people start following them and consider them as an authority.
The make money online blogging hype has gone down a bit for the past few years. I remembered way back 2007 where almost every new make money blog was started every second just because of how people were told it’s a goldmine. Obviously, it isn’t and right now people started realizing it. They either quit blogging about that topic or moved to a different industry like freelancing or affiliate marketing.
A lot of people don’t realize this when starting their own blog but the days where you can start a blog as an experiment and go out as you were learning is long over. People have gotten tired of hearing the same shit all over and over again. I guess that people realized there’s really no point of following someone try and make money while doing it with no experience whatsoever.
There are over a billion blogs right now and hundreds of thousands talking on the same topic so the chances of us, getting noticed doing blogging from scratch is almost nil. As a reader can we really consume 100 blogs about technology? no! People follow blogs for a reason and if you don’t fit into that, you’re not gonna get read.
What’s your Story?
Back to the question above, do you know that almost all bloggers got popular not because they’re bloggers but because they have good stories to tell? It’s surprising not a lot of bloggers realize this. In this niche, bloggers like shoemoney, yaro starak, and many others don’t really blog for the sake of getting popular blogging. Instead they leveraged their story and that started getting perceived as tons of good value for their readers. The result? they’re experts now.
And how about the owner of this blog Tyler? Well if you’re following him for quite some time you would see that he used to be making a lot of money brokering domain. Now that is an experience that he used to build this blog. Apart from that Tyler also does affiliate marketing, and manage lots of content-related websites and forums. That experience puts people from ordinary bloggers to authority.
Stories really are a good way to catch people’s attention since it adds that personal touch (voyeurism) that surprisingly most bloggers don’t focus doing. Intercepting that fine line between credibility, experience (being qualified to talk) and good skills of presenting that story to the majority is an absolute recipe for success.
Marketers didn’t Invent Story-telling, they just perfected it
This is an uber famous statement from one of the books of Seth Godin. I’m sure if you’re into this niche you can relate to it a lot. A lot of the super famous internet marketers like Frank Kern, John Reese, Rich Schefren and etc. are making so much money because they tell good stories! Im not saying their lying but it depends on how you look into it.
Im not a marketer, I’m a blogger. Sure you are and I am too but as we get more and more into this information-overload era, the line between a blogger and a marketer becomes thinner. I mean all these rich-ass bloggers don’t really make money blogging, they make money selling. Either it’s their product, or a private forum or other people’s product, it doesn’t take a lot to see that in order to succeed as a blogger, you have to pitch yourself well, you have to market competently, and of course you have to tell good stories to your potential customers.
As I end this post I’d like to ask you some questions. What’s your story? What makes your story so enticing that it can get people interested on paying attention to you. Or do you even have a story to tell? If you don’t have, maybe its time to evaluate yourself. Maybe put yourself in the position of your readers (if you have) and ask yourself, “what’s the reason Im following this guy?”.
This post is written by Melvin Dichoso who blogs at MelvinBlog Dot Com where he shares all his thoughts in the industry. He is also giving a free eBook called Blog Marketing for Fame which is all about marketing your blogs competitively.