I was doing a bit of quick surfing early this morning when I happened across a very interesting ad on CNN.com
Now, we’re all familiar with Apple’s TV ads that mock the boring, broken down, and pathetic PC, and I’ve seen the same video ads on various sites sites before. But what I saw on CNN was a lot more sophisticated.
These types of video ads may have very likely been out for quite some time now, but it’s the first time I’ve personally seen one.
The ad consists of two different ad sections on the site both loading in sync and communicating to each other. The “Mac” is shown at the top ad, and the “PC” on the right side, and they continue to talk to each other in another example of a successful and funny Apple ad.
In case CNN.com is geotargeting the ad, only running it at certain times of day, or just isn’t running the ad anymore, here’s a quick screencast I made of it:
Taking a quick look at the HTML, it appears that the top 966×110 embedded flash ad is indeed separate from the right side 336×600 flash ad.
While the technological significance of this is nothing new, it’s nice to see more sophisticated advertising on the web. Hollywood’s marketing companies have been taking advantage of the creative aspects of the Internet for some time now with interesting rich-media/flash ads that would be designed around the particular movie being advertised.
While these ads can be annoying at times, they typically honour the [close] link and/or only display once every 24 hours with the use of a cookie. The Apple ad on CNN above, while playing the video portion automatically, has the audio off by default for those who may be viewing the site at work.
I don’t know – I just saw the ad and really enjoyed it. I love it when, as a consumer, my intelligence is respected or I’m simply confronted with more creative forms of advertising.