Show of hands here, how many think Tyler’s doing smart things with all these StarCraft domains he’s buying and how many think he’s headed toward the yawning chasm of bankruptcy?
Well, myself, I’m going to vote that he knows exactly what he’s doing, and here’s why … way, way smarter and richer people are doing the same thing, and doing it even bigger than they were a few years ago. I have been poring over a couple really good articles, way to big too squeeze into a blog post, so I’ll drop a couple links and hit the high points.
First, Kevin Ham … even I, old janitor Roy, knew about him before reading the article … he’s described by some as the “Man who owns the Internet”. A great CNN article here, well worth the read.
Ham is into a lot more than domaining itself … that .cm redirection trick is wicked smart, but the most interesting thing in that whole article to me was the graph showing the growth of domain registrations. Things that show up easily:
- .com isn’t just better, it’s _way_ better than any other TLD.
- The gap between .com and all others is getting wider, faster.
- Even in the lean years of ’01 and ’02 when everyone was talking about the .com bust, .com registrations were growing nicely.
- .com registrations are growing today at a faster rate then they were before the “bust”.
Rich as he is, Ham plans to get richer buy building value added sites and services on top of many of his domains, the same way Donald Trump builds office buildings and hotels on top of all those valuable lots he owns.
The second guy I came across is Frank Schilling. Frank would be an awesome domain kingpin too, against almost anyone except Kevin Ham. There’s a nice interview with Frank here:
Frank gives a lot of good advice and you have to grant that he certainly has his money where his mouth is.
Your takeaway from the strategy of both the domain mega-giants? Buy names that are worth something to you, for their intrinsic value, and buy with the idea of being able to build value on each domain you pick up.
The first thing you really need to add value is to have a love of the subject, a passion for it. Tyler’s crazy about StarCraft. I’m a sucker for anything with GPS in the name. What’s your passion?