Many of you may have heard about Tyler’s recent 46-hour week challenge where he is trying to keep up a 46 hour work week. Sounds pretty impressive, huh? Let’s see if he’s really up for the challenge.
All this is great, but I don’t think time is the appropriate metric to be using when measuring how productive a week really is. Anyone can sit on their bum surfing the web for 40 hours a week and say that they “worked” the entire time. In fact, this is what a lot of employees do. However, as an Internet entrepreneur or publisher this is completely unacceptable. No work means no income and no income means you’ll be a hobo on the streets. Is this what you want? So in conclusion, it’s not how much or how long, it’s how well you spend your time that really defines productivity. Below are some steps of action to save time, work smarter, and increase efficiency.
Stop checking your mail
This is a big one. If you’re like me, you constantly check your inbox waiting for new messages, hoping someone commented on your Facebook profile, or dreaming about a love letter from your imaginary girlfriend. The fact of the matter is that this a huge time killer and severely detracts from your focus and productivity. Get rid of the auto alert message that informs you of new mail and check mail twice a day – once during lunch and once in the evening. Just twice! This alone can have a significant impact on achieving your goals.
Leave your stats alone
Another big one. Checking your Adsense and income stats will not make you any more money. Are you surprised? Leave your stats alone and focus on building content and improving your sites. Check stats once a day if you’re an Adsense addict and absolutely have to in order to survive. Otherwise, once a week is optimal.
Write goals for yourself on paper
You may be asking, “Paper, what’s that?” Yes, paper. Writing your goals and tasks for the day on paper will help you to keep your focus and remain on task. Don’t use too big of a sheet either. Keeping the paper size small will only give you enough room to focus on things that matter and are really important.
Work smarter, not harder
Just because you spent 50 straight hours building links through crap directories, does not mean you were productive. Work smarter, not harder. Outsource menial tasks and things that you are not good at. Focus on your strengths and let others do everything else even if it costs you. In the long run, this strategy is more cost-efficient anyway. Also, automate where possible. Learn to use scheduled tasks and macros to do things for you that you don’t have to. Finally, do your most important tasks first thing in the morning. It’s so easy to procrastinate but you’ll have less baggage and more free time if you start off with big tasks and then taper off into smaller tasks.
So, are you using your time wisely? Tyler’s going for 46 hours, but the real challenge isn’t really how many hours. Rather, it’s what you’re doing with the limited time that you have. Stop wasting time and you’ll see success more quickly.