Publishers have been waiting a long time for Kontera to implement some form of referral program, but will have to wait no more. Recently, Kontera launched their “Invite a Friend” program.
The program pays out $25 for each active publisher that is referred to Kontera. An active publisher is defined as somebody who reaches 50,000 impressions within 60 days of signing up to Kontera’s network. This may sound like a lot, but is only around 800 impressions per day which isn’t too difficult to meet.
The “Invite a Friend” section is performed through an email template located in Kontera’s Publisher Center and can be accessed through the following steps:
- Log into Kontera’s Publisher Center using your user name and password.
- Select My Account tab and click on Invite a Friend.
- Type in your friends’ names and send away. Your friends will sign up through the link on your email.
- Make sure your friends sign up using the same email address to which you sent the message.
If you look carefully, you might notice that there are no referral URLs and that the e-mail template is using the URL: http://www.kontera.com/ads-for-site/become-a-kontera-publisher.
So, you might think: if all publishers are using that URL, how can Kontera track the publishers you sign up?
Mika Tal, Kontera’s Publisher Services Manager responded to this question:
“Regarding tracking, all the data is saved in your account as you send the emails to your friends. We monitor this data as it is being crossed with data of newly registered publishers.
This is why it is important that “invite a friend” email is sent through your account in the publisher center and does not get passed along with a referral link.”
While I think it’s great that Kontera has finally implemented a form of referral program for its publishers, I think that they could definitely improve on it as the current set-up is very limiting.
The main issue is that since there are no tracking/referral URLs, publishers are not able to put links on their sites or blogs. I’m sure many bloggers would have loved to make a post promoting Kontera with their referral link, but are limited to using the built-in e-mail system.
Another possible issue I thought of was the problem of cross-promotion. According to the way Kontera is currently monitoring the referrals, it seems that there might be an issue when more than one advertiser e-mails the same person. For example, if both John and Bill send out the Invite a Friend e-mail to their friend Suzy and she signs up through one of them, how will Kontera know which friend she signed up under since there is no form of tracking involved?
Kontera should strongly consider revising their program to implement referral URLs – it’s a win-win situation for everyone.
While Kontera’s program could use some improvement, it is still brand new and I’m sure they will consider my suggestions for future improvements. In the end, it’s still a referral solution that was previously unavailable for Kontera publishers, and is still $25 in your pocket for each active publisher you send in.