When people think of search engines, Google is probably the first one that comes to mind. But you also have to remember that Google is not the only search engine that can help you with traffic!
If you’re like me, I’m sure you use Google on a daily basis. Matter of fact, Google search engines are so popular that people don’t say “Hey, go look for that thing in search engines,” they simply say “Just go Google it” and people know exactly what they’re talking about.
You can obviously see how big Google is when people refer “looking something up in search engines” as “Google it.” Personally, I don’t hear too many people saying, “Hey, can you go Time Warner it for the answer?”
But guess what? People do! Maybe not exactly stating that particular phrase or anything that resembles that statement, but people still do use Time Warner search engines to look up things.
Okay, it’s understandable that Google makes up of 58 percent of searches which equals about 5.6 billion ‘core searches’ (According to comScore reports of December 2007) but there are plenty of other search engines that can help you with traffic and SEO.
Please look at comScore reports of December 2007 below:
As you can see, the examples I gave with Time Warner Network doesn’t rank too high. It only makes up of 4.6 percent of all generic searches which excludes mapping, local directory and user-generated video sites. But even if it’s only 4.6 percent of all ‘core searches’ that is still fairly good.
Just think about it. If 58 percent of searches for Google are equivalent to 5.6 billion, then 4.6 percent is equaled to 784 million (I think I did the math right?). On top of Time Warner, you also have Yahoo, Microsoft and Ask search engines rounding out the top 5.
I know we’re all just little fishes in a big pond, but don’t think you cannot get traffic from other search engines besides Google.
Obviously, Google is the big shot and I doubt you want to insult them in any serious ways, especially given the fact that they are the majority with that 58 percent. But besides the top 5, there are tons of smaller search engines that can give you traffic that’s just as good as Google. Of course, that can also depend on your site’s content and quite possibly the location where the source is.
For instance, in the month of December 2007, Americans conducted 9.6 billion searches at the ‘core search engines’ which was actually a decrease from the previous month. It was officially a 3.9 percent decrease from the month of November 2007.
According to comScore’s reasoning, they based the slight decrease of American searches on traveling and spending time away from home for the holidays.
If Americans conducted 9.6 billion – yes, billions – then imagine what other countries are doing and how often they are searching for potential keywords that will lead them straight to your site!
So overall, no matter what you blog about, or what kind of site you have, there are other options for traffic and indexing besides Google’s search engine.
About the Guest Poster: Jay is a Northeastern University graduate who studied Journalism and Communications. He is currently blogging to help the Blogosphere at DatMoney.com and creating custom banner designs.