Dave Starr, ROI Guy, with another guest post for Tyler.
This blog (Tyler’s) is about an Internet Entrepreneur’s Journey, so it’s pretty safe to think most people reading this are entrepreneurs or want to join the on line business ranks. Can you make a business out of a blog alone? You can, but it’s probably not the fastest or easiest way to start and it’s going to be a long slog to get into the upper ranks. Just look for example at the diverse projects Tyler has going … and I could make 10 or 10,000 posts about all the different ways to make a buck. Blogging for bucks is just a very, very narrow niche in the on line world. Does that mean you put off blogging until sometime down the road when you already have a business base? I say no, blog sooner rather than later, and here’s why:
Visibility: (read SEO) A blog offers near instant visibility into nearly anything you want to publicize. A friend recently was riding in a charity fund raiser biking event. He wanted to “get the word out”. He put up a very simple WordPress blog, wrote a few posts an “bang” he had search hits for the keywords naming the event that might have cost hundreds (or more) to buy from a PPC service. If your name is Joe Doakes and you launch a site selling statisframmers, how long is it going to take Google to notice your new site? If you put up a blog today, submit it to Google free submission link (yes, it is still there and it does work), the GoogleBot will be at your blog within 48 hours …. typically less … and your new publicity efforts will be on the road.
Feedback: When you write, and attempt to collect “eyeballs”, you have to remember that eyeballs are attached to real live people. Ever visit a “statisframmers” site and find the pages were hard to read, off topic, boring? Did you just click on to the next site? I certainly would have.
I ran a standard (and I’m sure, boring) “brochure” type site for my former “brick and mortar” sales business. Even though I had several feedback type links I never received a single comment in several years. But with my blog, (or Tyler’s blog) I get comments (often very helpful) all the time … people comment on blogs … and comments are essential to making your business work … you have to fine tune, and then fine tune again and again to make your business grow.
Summary: is there a big return on investment in starting a blog for your entrepreneurial efforts? You bet your sweet statisframmer there is. If you don’t have a blog yet, set one up and tell me how it worked.