In my last blog post, a reader named Dave left the following comment: "I am looking on Neverblue and most of the campaigns have an EPC of like less than 5 cents. No way to make a profit with that. Should those be ignored?"
In a word? Yes.
This question pops up fairly often and is especially common amongst those looking for their first offer. The logical thing to do would be to look for an offer with a high EPC (earning per click), and that is how a lot of newcomers to this industry pick their offers.
But choosing an offer based on its EPC is a huge mistake because (in my opinion) network EPC numbers are completely useless.
I decided to record a 12-minute video explaining exactly why. Check it out below:
(Note: You may need to visit the post directly at TylerCruz.com if you’re reading this via e-mail or RSS in order to see it.)
One thing I didn’t mention in the video as a possible solution to knowing how a good an offer is, is to simply contact your affiliate manager. Ask him or her how the offer is doing on X traffic source and what some of the top guys (and average publisher) on that traffic source are doing in terms of EPC. Be sure to get an idea of if those publishers are doing good volume or not too.
Even with this information though, you can’t judge an offer completely. You have no idea what ads, landing pages, and targeting those other publishers are using. The only real way to know how good an offer is, is to try it yourself!
I hope this answers your question Dave