Affiliate Marketing Update: October 26th, 2012

October 26, 2012 Posted by Tyler Cruz

I thought I’d treat you guys with another blog post so you wouldn’t have to wait for 2 weeks inbetween posts as you sometimes do.

I’ve been continuing to put in a good number of hours working each day lately. It certainly helps that I’ve been on a personal ban of no gaming, movies, or downloaded TV shows for close to 3 weeks now. It gets lifted on November 7th, but we’ll see if I can hold out for longer than that, as it has definitely been helping me focus more.

I am insanely behind in my e-mails; I have 643 unread e-mails as I write this. And even though I’ve been slowly selling off the websites from my network one-by-one over the year, I still have a lot that I need to sell as they only take up time and stress and don’t bring in any income (anything notable anyway). That is time I could be spending on affiliate marketing instead.

There are only so many hours in the day though, and I don’t spend every waking hour working, so there is a finite amount of time I can dedicate to affiliate marketing every day.

Landing Page Updates

In my previous blog post, I mentioned how I was giving landing pages another shot.

Unfortunately, the one campaign near the end of the post that I was excited about turned out to be pretty bad. I’m still running it, and variants of it, in order to gather more data and see if anything works, but it’s not looking too good.

However, on a different campaign where I’m split testing landing pages, I noticed something a bit interesting.

This particular campaign has only 1 target, so analysis of it is a lot more straight forward (less variables to consider), and I am split testing 5 LP’s on it: 4 landing pages and a direct link.

My overall ROI on it is –20%, but here’s what caught my eye:

Page CTR Conversion Rate ROI
Direct Link 100% 0.72% -18.73%
Landing Page #1 9.21% 0.96% -5.27%
Landing Page #2 8.7% 0.63% -33.00%
Landing Page #3 7.83% 0.43% -50.87%
Landing Page #4 8.33% 0.44% -50.44%

Do you see it? Take another look, I’ll wait.

Okay – it’s not that readily apparent because I didn’t include any dollar amounts, but if you look at Landing Page #1, you’ll see that my ROI is in the negative, but it’s only at –5.27% which is pretty close to 0%.

And the ROI’s of my other landing pages vary quite a bit, meaning that it seems possible to me that I could find that a landing page down the road, say Landing Page #16, that has a conversion rate of 1.3% as opposed to the 0.96% of Landing Page #1.

With a 1.3% conversion rate on this particular campaign, that would equate to a 46.5% ROI.

Holy Shit! That Just Sunk In!

I’m just crunching these numbers as I write this, and I knew that the ROI would be higher, but not that much higher.

Landing Page #4 has a CR of 0.44% and Landing Page #1 has a CR of 0.96% which is over double, so 1.3% CR is certainly not out of the question. In fact, with having only tested 5 different LP’s so far, it seems almost easy.

If I can hit 1.3% CR on this campaign, I’ll be netting around $12,000-$15,000 a month NET PROFIT on it. 1.5% CR would be $18,000-$27,000/month net profit!

Woo! Man, I’m hyped up now! I know exactly what I need to do – simply keep split testing more landing pages on this specific campaign.

I had a lot of other stuff I was going to touch on and write about in this post, but I’m just going to say one more thing then abandon it right here because I want to get straight to work on improving that CR.

Yesterday’s Numbers

When I was drafting this post, the first thing I did was actually spend a long time crunching all my numbers from all my campaigns across all my traffic sources.

I was going to write a lot about it, but now I’m just going to post the data and then get to work on my landing pages.

Here’s yesterday’s data:

Traffic Source Income Expense Profit/Loss
#1 $714 $430 $284
#2 $122 $221 -$99
#3 $68 $96 -$28
#4 & #5 $14 $11 $3
Total: $918 $758 $160

As you can see, if I got rid of all the other traffic sources and just kept #1 going, I’d be netting around $8,500 net profit a month (#1 is very consistent and long term), but I really feel that you need to diversify in affiliate marketing as offers can crash at any time.

Anyhow, I’m off to work on increasing my conversion rate! I’ll keep you posted on how that goes! Wish me luck! Woo!

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Posted: October 26th, 2012 under Affiliate Marketing  

2 Responses to “Affiliate Marketing Update: October 26th, 2012”

  1. Great tips & advice, thank you!

  2. Jasmine says:

    Good sharing… lots of numbers. Hope you can share more details… useful info future posts. Really looking forward to that.


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