My Christmas Mascot

December 7, 2008 Posted by Tyler Cruz

It’s not quite Christmas yet but it’s only a little over two weeks away. And so keeping with the Christmas and winter holidays spirit I thought it would be a good idea to ditch my poker chips and soft drink for some piles of cash and presents. Oh, and I even decided to wear a Santa hat!

If you read my blog by going to my actual website, then you’ll have noticed my new logo during the past couple days. However, if you read my blog through an RSS reader or by e-mail then you wouldn’t have seen it. However, I just updated the image that is attached to my posts to those who are subscribed to my RSS by e-mail, so you should see my new Christmas look now.

For regular RSS readers who can’t see it, here it is below:

Merry Christmas!

So what do you think? There’s even some snow on the ground as well as on top of the “” text not seen here (but on the actual website).

I just thought it’d be fun to get into the spirit of the holidays and dress my mascot up. It reminds me of last year, when blogger Toni Turner created a fun flash video in which I make a cameo appearance along with Darren Rowse of, John Chow, and John Cow.

So what’s in the presents you ask? More money!

The Talent Behind the Mascot

Ever since I had my mascot commissioned over a year ago, I’ve had many people asking me who designed it. Even though it clearly says who in my Recommended Resources page, it appears that not everyone read it.

Sergio from is the talent behind my mascot, and has done a few for me now. Without hyperbole, I can confidently say that Sergio is a world-class artist, especially when it comes to mascots.

I don’t throw around such praise easily so that’s saying a lot. When it comes to custom cartoon/mascot work, Sergio is really one of the best in the world.

Sergio charges $600 per logo, and while that may sound expensive, it’s really not. In fact, it’s quite cheap! First of all, you’ll be getting a world-class logo which you’ll guaranteed to be happy with. I say guaranteed because he’ll make provide you with early sketches and revisions along the way to make sure you’re happy with the way it’s taking shape. If not, he’ll do it until you are.

Secondly, he’s pretty fast. While he’s been getting a steady stream of work lately (since people are starting to find out about him), his turnaround time isn’t quite a fast as it used to be, but it’s still pretty fast considering the level of quality you’ll be receiving (1-2 weeks).

Lastly, you’ll be provided with the PSD and any sources used in high resolution so that you can print offline material such as business cards, posters, or T-Shirts with you mascot. I can personally say that the value my logo has brought me in terms of branding is worth $600 many times over.

Here are a few samples of Sergio’s other work. A much larger portfolio can be found as his website

As the first two logos show, Sergio has done a number of other prominent blogger’s mascots as well, including and (recently underwent a redesign).

His portfolio speaks for itself and I’m sure you’ll agree that he really is one top-notch designer.

Anyhow, hope you enjoy “Christmas Tyler”! He’ll be up until the new year.

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Posted: December 7th, 2008 under Blog Related  

43 Responses to “My Christmas Mascot”

  1. Jesse Goodin says:

    Can you tell me who did your layout? I’ve been looking for one kind of like yours. Thank you.

  2. iusefirefox says:

    Thats awesome Tyler! I’ve been thinking of getting a mascot for one of my sites and Sergio might be who I’m looking for.

  3. Well , explains why all the blogs I went to the other day have similar mascots…..And here I thought just everyone was good at photoshop.

  4. Blog Expert says:

    These guys really know what they’re doing. They have been doing a lot of tutorials for Photoshop blogs to try and teach others how they create their mascot. However, they use a piece of equipment that is $3000 that allows them to draw like they are drawing on paper. I like the new Christmas mascot Tyler.

  5. BusinessX says:

    Looking at his portfolio, he has a whole array of good work besides just character mascots. Imagine he could take a theme or niche and anthropomorphize it. Like take a poker chip or car, make it into person with eyes, legs, feet. I see he has done a lot of animals already.

  6. Becky says:

    Just found this blog and I love it! Can’t wait for more!

  7. SPMM says:

    nice logo. I wanted to comment because I was shocked that the behemoth has a tight race in this challenge! It will be interesting to see how it finishes up!

  8. That is fuc*ing amazing… Including the JohnCow Headers.. btw what happened to cow ? I haven`t see a post on his blog in ages..

  9. Sergio’s work is great, but I would definitely not pay $600 for something that could be done for $100 or as little as $50. He wouldn’t even give any discount when I asked for a quote lol.

    As for Toni, she definitely just disappeared after massively marketing that website of hers with Entrecard and that video.


    • Oh, seems like they do UNLIMITED revisions, which is totally worth it for $600 🙂


    • Hey Mike, how much would you charge for 15 hours of work? Its what I spend on every single design… If you know anybody with the same quality charging less (or even more) please, post his portfolio.

      I can do some discount time to time but Im not a monkey… you want to pay peanuts 🙂

      Thanks a lot for your kind words guys, its much appreciated 🙂
      And thanks Tyler for the promotion 😉


      • Well that is why I added a comment after saying it’s worth it. If it wasn’t for the “unlimited” revisions, I wouldn’t think it’s worth it. The revisions is what totally makes it worth it since someone would be able to get it changed pretty much any time.


        • I think what is meant by Unlimited Revisions is during the sketch phase until the design is agreed upon. I don’t think it means that you get unlimited revisions of your Mascot after it’s completed.

          Meaning, I don’t think after your mascot is done you can come back and ask for changes to it, adding things, changing things, removing things, etc. all for free. I could be wrong, but I think the Unlimited Revisions is just during the initial design, no?

  10. I really like his work will def go to him for any mascot i need in the near future

  11. Problogineer says:

    Definitely looks good..
    nice that people customize according to the theme.

  12. Loving the new Christmassy theme of the mascot!

  13. Hussein says:

    WTF, $600 per logo? That’s too big for me. Maybe it’s fine to spend that big money for a logo “only” if you earn 5 times that amount or more.

  14. Mike Collins says:

    Great logo Sergio…I like the pirate one a lot too.

  15. Scott says:

    I like that a lot, great work.

  16. I came back for a while just to check the logos again.. 🙂 They are awsome .. Nice one Tyler

  17. Serio is a great artist. He’s very easy to work with too and his prices are very competitive.

  18. This dude is “off-da-hook”. He’s really good. I just went to the site to check him out. Great stuff. I was just looking for someone to do some of the characters that I have in my mind. Sweet, thanks for the info.

  19. Karl Hadwen says:

    The graphics are amazing 😀

  20. James carter says:

    how much did it cost? looks nice

  21. He does good work. I may have to consider getting a mascot made up soon.

  22. MLDina says:

    I love the festive logos. We’ll have one up soon on the MarketLeverage home page. Unfortunately, there’s too many of us to get personal characters, but the M will look good with a santa hat!

  23. Ron Ripple says:

    When I created my website I was originally going to go with Sergio over at sosfactory… but found it was extremely expensive.

    So I found Jeff over at

    They did it for half the price and I was featured in Forbes Magazine two months ago.

    • Antoine says:

      Mate, its not the same quality. You got what you pay for.

      You lost a good choice to cause big impact.

    • Ray says:

      Lol, says on Jeff’s website that he created the ronripple site for himself, as in, he owns it. I guess this is a disguise attempt at self-promotion…

  24. James says:

    ahh just like brick and mortar business’s your decorating the site for Christmas. Did you buy your gifts yet?

  25. Ron Ripple says:

    Find me in Forbes Magazine and tell me it didn’t make an impact!

  26. diggalive says:

    wow! Those are some amazing logos!!!!!! 600 is deffinetly cheap for that quality work!

  27. Blogangry says:

    That looks really cool. And I actually have a really nice one too on my site

  28. The20YearBillionairec says:

    Great stuff once again, it’s interesting that so many bloggers use the same guy (I guess that’s how it goes through the system).

    I know in real estate, there is a company that makes “Super Hero Business Cards” creating avatars very similar to what SOS does. They’re not cheap either , but I figure would be worth every penny.

    I’d imagine the logo has already paid off, I know when I first visited the website, it gave a nice feel to the website.

  29. SEO blog says:

    Sergio has done a great job there for you Tyler.

  30. Your mascot for christmas is beast.
    I love the money around your laptop.

  31. Your Christmas mascot is beast.
    I wish I had a mascot like you.
    $600.00 dollars is a lot of money for a mascot.
    But I actually think its worth it.
    That I think was the coolest mascot I ever seen.
    Good luck and best wishes for your blog.

  32. It’s the best I’ve seen. Splendid !

  33. I think this is one of those instances where you get what you pay for. $600 for a cartoon drawing is a lot of money…but man, it’s good looking, and if it promotes your brand, it’s definitely worth it in my book. I hope one day to be able to afford this kind of quality.

  34. Actually, I also wanted to say that it looks much better in your post as it’s bigger and you can really make out a lot of the details. That guy is definitely talented!

  35. Carl Nelson says:

    Man those are nice.. I would love to get one done for my next project.. $600 is definitely worth it, but unfortunately way out of my budget.. Maybe Sergio will want to promote his site with a contest here or with John or something 😉


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