My Trip to NeverblueAds

February 10, 2008 Posted by Tyler Cruz

A week ago, I drove down to Victoria, BC to visit the popular affiliate network company NeverblueAds. I was personally invited by my contact at NeverblueAds, Sarah, after working together on a couple contests, for a private tour. Naturally, I was more than happy to accept the invitation.

My girlfriend and I both had to renew our passports as well, which had to be done down in Victoria. The passport office is always extremely busy, so we had to get in line at 7:00 AM to stand any chance of getting in. Since Victoria is a 1.5-2 hour drive away, I had to get up at 4:30 AM.

The drive down wasn’t fun; it was raining hard, pitch black, and the the roads were icy. To make matters worse, a fresh layer of salt had just been poured to melt the snow on the infamous Malahat road, which meant that a steady stream of salt-rock pebbles kept pelting my car, which sounded like small rocks.

So by the time we got to Victoria, stopped for breakfast, and then did the whole Passport renewal thing, we were very tired.

But I was still looking forward to visiting NeverblueAds. I have never been to a conference such as Affiliate Summit, PubCon, or Ad:Tech before, so meeting a company face-to-face was exciting for me.

Photo Tour

Funnily enough, NeverblueAds is literally only a 2-3 minute walk from the Passport office, which made things very easy. Here is a shot of part of the building that NeverblueAds is located in. The building is shaped like half a circle, with the empty center showcasing a nice little garden/park which looks quite nice when viewed from the hallway inside.


I had to get a shot of the Canadian flag waving in front of NeverblueAds. Proudly Canadian!


It’s NeverblueMedia! I’m not sure why I blocked out the other companies working in the building… a few of them were lawyer offices, and I was scared they might somehow sue me for publishing their info online šŸ˜‰


When I first went to NeverblueAds, I found myself in an empty, vacated office room. I knew I was in the right place because I could see various memorabilia, signs, and logos about, but it was strange in that there was nobody there!

However, I noticed a sign on the eerily empty receptionists desk that instructed me to go up a floor.

After finding the redirected office, I knew I was in the right place due to the large NeverblueAds logo on the door. I walked in, told the receptionist I was here to see Sarah, and sat down in their cozy little waiting room. I was reading one of the plaques showcasing their various awards when Sarah came to shake my hand and introduce herself.

I soon learned why the first office I went to was a ghost-town. Originally, NeverblueMedia was a company of only 4 employees. But due to rapid growth and success, it grew quickly, and before they knew it, they needed more office space. NeverblueMedia now has more than 50 employees. Their new office space is much larger to support their growing size.

NeverblueAds has a very fun atmosphere, as can be seen in the photo below. Yes, that’s right, there is a soapbox racing car in their office!

Apparently, the founders and owners of NeverblueMedia are really into cars, and engineered the car to race in the Canary Derby, a charity event whose proceeds go to the BC Cancer Foundation.


After explaining some history of NeverblueAds and showing me around the old offices, Sarah lead me to the new offices.

The workspace is laid out in a very open floorplan – you won’t find any cubicle walls ala Office Space here! This is where all the affiliate managers work.

I don’t know why this surprised me, but I was surprised to find everyone working really hard. I guess I was just expecting for people to notice my presence, or for staff to be huddled around a water cooler. But as you can see in the photo below, everyone was hard at work. I don’t think a single person even noticed I was there!

It’s nice to know that a company is actually working hard behind the scenes. However, while they’re working hard, they’re still in a very relaxed atmosphere. You see that red cardboard flap on the lower left of the photo? That’s the top of one of the pizza boxes. That’s right, they get free pizza!


Here is another angle. Can you spot your NeverblueAds affiliate manager?

Sarah also lead me to another room which was separate from where the affiliate marketers worked. In it, were all the techies. Server administrators, programmers, etc. They were also working hard.


NeverblueAds also has a games/recreation room for staff to relax and chill out. As you can see, they have a Wii, XBox 360, computer, etc. You’ll also probably notice the two guitars – it must be comforting knowing that your affiliate managers play Guitar Hero!


I found it funny just how similar the NeverblueAds gaming couch was to my own ugly couch. I’ve received many negative comments on my infamous ugly couch, so it’s nice to know that there are others out there with ugly couches as well šŸ™‚


Here’s me! Waking up at 4:30 AM when you normally wake up around noon is not a fun thing…


Ta da! Action shot!


So there ends my trip to NeverblueAds. I’d like to thank NeverblueMedia and Sarah for inviting me, and for the tour. Hopefully we can work together again soon.

For those who haven’t signed up to NeverblueAds yet, I suggest you do. They’re a great company, and more importantly, a great affiliate network.

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Posted: February 10th, 2008 under Miscellaneous  

42 Responses to “My Trip to NeverblueAds”

  1. It seems NeverblueAds employers are treated quite well, great work environment, and dual screen monitors, what else more could you ask for! hehe šŸ™‚

    I like the branding of your images there Tyler, looks sweet!

    • Will says:

      I recently went to a career fair around here in texas and it seemed like most of the dot com companies all treated their employees with great luxuries… wearing w/e you want, massages, games, food, etc.

  2. sean says:

    NeverBlueAds are great


  3. Tom Beaton says:

    Looks like a fun day out. It is always nice to have the personal touch and meet your AM face to face.

  4. Glad you liked the tour, it does look like a neat experience. And nice ugly couches!

  5. Luke says:

    Sounds fun, nice blog, will be watching it closely.

    “Iā€™d like to think NeverblueMedia and Sarah for inviting me, and for the tour. Hopefully we can work together again soon.”

    Spot the mistake? -i +a ?

  6. shy guy says:

    Whoa.. Have a nice holiday..
    Maybe I will take a holiday sometimes

  7. Mike Huang says:

    Getting kind of chunky are we? That’s ok, since it doesn’t matter how you look because you’re a great money maker šŸ˜€


  8. Haha, yeah man waking up early certainly does suck.

    Nice tour of Neverblue… always wondered what these companies were like in person.

  9. brian says:

    Looks like you need to focus weightlossforums . Maybe read some articles on how to lose some weight. Jk man

  10. Pathetic says:

    Do you really need to put 50 referral links in your crummy post?

    You really are pathetic

    • Yeaaah says:

      No I think it’s you that’s pathetic for raining on the parade. It’s his blog he can say or do whatever the hell he pleases.

    • Raj says:


      Its an automated system whenever the keyword Neverblueads is found it links it to the referral.

      • Andy says:

        he didnt say it wasnt. his comments also apply to tyler’s decision to display the referall links automatically. its also ridiculous to pretend that tyler would set the system up that way, and then forget about it. clearly, he went out of his way to mention the name as many times as possible.

        and your “retard” line would have been inappropriate even if you had a valid point — which you do not.

  11. Will says:

    neverblue really impressed me when I first signed up with them. I don’t do much with them atm though.

  12. Desmond says:

    Hey Tyler… Looks like you have put on some weight… :-p

  13. I think I had tried to register with them and probably they don’t accept Non-North American publishers. Though I need to check with them again as I have good traffic from North America.

  14. Awesome post. I never knew they were canadian though. Most of there ads are US based as I can’t even use them. I had to drop there company’s ads as I was getting a ton of complants that when people clicked on the ad they were brought to a webfiti site instead of what they ads were displaying. Which sucks cause they have some nice ads.

  15. gasmoney says:

    hey i think i saw my rep in the picture. jk good stuff Tyler and nice couch by the way.

  16. PigsnieLite says:

    Waaah, your cute little pot belly is bigger than mine now. Of course, I always thought you were too skinny before. [PLite chomps a jalapeno tamale.] In the meantime, a LOT OF PEOPLE are asking for a new Nut the Fluck, mistoor! Pay some attention to us!

  17. PigsnieLite says:

    Oh & that hideous couch you haf is obviously infectious & can cause hypertension.

  18. Nice im going to give neverblueads a shot see how they payout also nice couch haha i have same kind as neverblue so funny ~Nick~

  19. David Chew says:

    The interior looks nice.

  20. Poale Irumpan says:

    Looks like you’ve gained some serious weight…Would love to see before and after pics. Maybe try to start some weight loosing forums? Great market, maybe start an e-book and show before and after. Why have you gained this weight?

  21. Sam says:

    Hello, this is great article with great photos! I really like this kind of writing!

  22. […] seeing both Mr. Javo and Tyler Cruz post about NeverblueAds this week, I figured it’d be fitting to start Free Swag Sunday with […]

  23. Andrei Buiu says:

    That’s a really nice article you got here! I like your way of posting, with pictures and very detail-oriented. Keep up the good work!

  24. Will says:

    Nice time you had.

  25. […] new ways to monetize my blog and after reading various experiences from people and the visit that Tyler Cruz took to Neverblue Media, I was impressed so I […]

  26. […] headquarters in Victoria, BC in February 2008 as part of the research for this review. Read his blog post for a behind-the-scenes look (including photos) of […]

  27. Butters says:

    Hi Tyler, maybe you should invest some dollars in a new trousers.

  28. The place looks nice, well except for the couch!

  29. The interior looks nice…


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