Top Bloggers Based on AdWords Marketplace

July 29, 2009 Posted by Tyler Cruz

I was curious if anyone was bidding on my name in Google AdWords to draw in a certain targeted demographic (basically anyone interested in making money online), so I used the AdWords Keyword Generation and Ad Preview tools to see if anyone was bidding on my name.

The Keyword Generation tool showed that it only cost $0.05 CPC to be in the top 1-3 positions for “tyler cruz” which usually means that there are no advertisers bidding on that keyword, but the Advertiser Competition bar was about 25% full which contradicts the pricing.

I’m not sure if the Advertiser Competition bar is incorrect or slightly inflated, but I did find two ads that appear when my name is searched. However, these ads are totally unrelated to the make money online niche and were most likely generated through automated keyword list wrappers to target as many names as possible with the shotgun approach:


After looking up my name, I thought it would be fun to see the competition on other bloggers in the make money online niche. I entered a total of 12 well-known bloggers in the industry and sorted the results by descending average CPC price to get in the top 1-3 positions. The bloggers, in order from most expensive to bid on to the least were as follows:

Blog Avg. CPC
Problogger $2.38
John Chow $1.26
Shoemoney $0.86
Zac Johnson $0.17
Cashtactics $0.05
Copyblogger $0.05
Daily Blog Tips $0.05
Dennis Yu $0.05
Entrepreneur’s Journey $0.05
Jonathan Volk $0.05
Tyler Cruz $0.05
Uberaffiliate $0.05

Here is a screenshot of the full results: 31

There are a lot of interesting things to note:

  • Problogger has the highest advertiser competition by far
  • The John Chow term costs 68% more than his friendly rival Shoemoney
  • Shoemoney has 3x the search volume of John Chow
  • Copyblogger is by far the best bang for the buck. My guess is it’s because his blog is more about writing than making money online so the audience isn’t as valuable or targeted.

I didn’t include the bids on domain searches and typos for the sake of simplicity, but there is some action on those as well of course.

For the most part, bidding on these names is actually pretty cheap. There is virtually no competition on most names and you can get clicks for dirt cheap. I’d say it’s a legitimately good way to draw in targeted traffic to your site.

And I’m apparently not the only one to think so. Look what I found with the Ad Preview tool for the search term “shoemoney”:


Other than Shoemoney advertising his paid tools, Jonathan Volk seems to have snuck in and bid on the term as well to advertise his own blog with a rather humorous ad.

If bidding on the search term “shoemoney” is good enough for a PPC baller doing close to half a million a month with affiliate marketing, then this really must be a good way to grab some nice targeted traffic.

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Posted: July 29th, 2009 under Miscellaneous  

26 Responses to “Top Bloggers Based on AdWords Marketplace”

  1. Hahaha – I sadly don’t really get much traffic from that ad – It was mostly for Laughs.

    I made sure to email Jeremy before doing it.

  2. My name is going for $0.15 according to Google. 🙂

  3. Brad says:

    if your an affiliate to shoemoney tools, then it might be worth while to test “shoemoney” terms

  4. Problogger seems to be a decent term to go for, but come on…”John Chow”? 😛


  5. Although shoemoney gets more traffic than John Chow I really think you wil get better traffic from bidding on Jon chow. Reason being is John Chow is know for 1 thing, How to make money blog. Shoemoney could mean the blog or another term dealing with buying shoes or something else.

  6. Barry says:

    I think you would have to be careful with the keyword shoemoney as its tradmarked I believe?

    • Tyler Cruz says:

      AdWords removed the ban on bidding on copyrighted and trademarked names about 6 weeks ago, so you can once again bid on brand and trademarked names, but you can’t use it in the ad copy.

  7. Dean Saliba says:

    Not too shocked that ProBlogger is top there. Not only is it a popular name (Pro Blogger) but the blog is also one the best in my mind.

    I have not search for my name, I’m guessing since I’m the only Dean Saliba in the world nobody will be using it anyway. 🙂

  8. Let’s be fair, I don’t know half of those people on that list… so they can’t REALLY be top bloggers, can they?


  9. paul says:

    I never thought about looking into this but it is a clever idea if you have a how to make money blog.

  10. EarningStep says:

    great statistic . this really open my mind about adword

  11. HA Interesting 🙂 I have one person bidding on 🙂

    I wonder if I am a gold mine for a keyword.

  12. Funny analysis, altough, its not 100% accurate

  13. Good luck tyler.. wish you climb higher there… nice to see john n shoe up in the list!

  14. ProTwit says:

    Now that is an interesting post Tyler! Funny. But I’m wondering why no one is bidding on me!


  15. Bidet says:

    Haha this is interesting to see people bidding on trademark names, I wonder if it brings them any traffic

  16. Thats a pretty interesting little tidbit about the top bloggers. I see ads for my name also.

  17. your blog is one near at the top.

  18. Tunes says:

    Interesting statistics, something like I expected to see … this list has all my favorite blogs.

  19. Buy Generic says:

    very nice! thank you for sharing that relaxing moment. thanks so much.

  20. ninjaproxy says:

    very nice site! thanks

  21. tattoo kits says:

    Some pretty interesting reading there!

    Have you ever used Market Samurai for analyzing and market research?

  22. icahetsizlik says:

    This really open my mind about adword 😉


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