Overall, I’m happy with how things have gone throughout the week. I’ve been working on adding new questions to the site to keep things fresh as well as continue to do some light promotion efforts such as some advertising on Reddit (which didn’t perform well), Facebook advertising, and Twitter posting.
I am currently spending an average of $0.51 per Facebook page like. I don’t know if that’s expensive or not as I have never done any Facebook page promoting before, but I’m going to assume it’s fairly expensive since I’m just broad targeting and haven’t done any split-testing at all yet. I’m going to guess you can probably get likes in volume for $0.15 – $0.20 with the right testing.
Anyhow, I currently like (for lack of a better word) obtaining Facebook page likes as to me it’s very similar to list-building as I can repeatedly reach out to those users with page post updates. There are only 2 downsides that I can see: 1. It is up to Facebook’s algorithm on whether or not your post will show to them (unlike e-mail where it will always be sent out), and 2. Facebook could shut down your page at any time (highly unlikely, but still a point to consider).
Below are the stats that Votesy had as of January 30th, 2016 (as mentioned in my previous post update), after having been up for close to 2 weeks:
…and here are the stats as of 12:15pm February 10th, 11 days later:
That’s an increase of 73 users, which works out to around 6 new users per day. Right now, I’d like to see an average of 20 new users a day, as that would mean 600 new users a month which I think is not too bad for a new startup.
There is not a whole of of retention currently; that is, registered users aren’t frequently returning to vote or comment. I hope to address this in part by sending our regular newsletters which I haven’t yet.
I did a lot of considering on whether or not to send out a press release and ultimately decided against it, as I didn’t think it would be worth the money, at least not at this stage. I may do so once we have something newsworthy to mention outside of simply launching and existing. Maybe once/if we reach 5,000 users or something like that.
Now Mobile Friendly!
One of the major things holding us back before was that Votesy could not be used on a mobile device. It simply didn’t render at all and was near impossible to use.
While not perfect, it’s at least viewable and useable on mobile devices now, with the main issue being that you cannot create a question on mobile.
I’m hoping to get a few more improvements made on the mobile version so that it can last until Android and iOS versions are made.
As mentioned before, I would like to send out our first newsletter and perhaps set some automated weekly newsletters to be sent out.
I will also continue to promote Votesy as best I can and increase traffic and site activity.
I’m also thinking of running a simple contest, such as giving away a $20 Amazon gift certificate to the person who creates a question with the greatest number of votes after a week. If that does well then I can run more and bigger ones in the future.
I probably won’t be doing another Votesy post update for a while as I suspect there won’t be much to write about for at least 2 weeks. Hopefully it will be good news!