Review of Logo Design Company LogoBee
March 15, 2010 Posted by Tyler CruzThe following is a paid review and is completely of my own opinion and is not influenced by being paid. If you’re interested in having me review your site or product, please view my advertising page.
“Branding” is a term that seems to be thrown around more than ever these days, but it’s for good reason, especially for brick and mortar businesses. While “branding” can include a wide spectrum of different sources such as a company’s colours, theme, decor, typeface, and even things such as their political views and which celebrities they choose to have endorse them, the core element which distinguishes a company more than anything other than its name is their logo.
This is why I personally take great care when I am commissioning a logo for a new project, and why it’s always the very first thing I get done in terms of visual design. I actually build my websites around the logo, not the other way around.
LogoBee is a custom logo design company which has won multiple awards and has been in the business for just over a decade now. Like most logo design companies, LogoBee also offers other graphic design services including web and stationery design, but since they mainly do logos, this review will focus on that.
The Packages
LogoBee offers a few different logo packages which range in price from $199 to $1,199. However, the more expensive packages mainly differ by tacking on additional perks such as 500 business cards, stationery and Word design, turnaround time, etc. The actual logo you receive will be of the same quality regardless of which package you choose.
Therefore, the best two packages available also appear to be the cheapest two: the Special Package and the Silver Package.
The Special Package is currently on sale at $199 (normally $298) and offers 6 logo design samples, 5 day turnaround for initial samples, 6 revisions, and no refund.
The Silver Package is also currently on sale at $279 (normally $389) and offers 8 logo design samples, 5 day turnaround for initial samples, unlimited revisions, “full satisfaction”, and a money back guarantee.
The package states:
- For an unlimited time we will modify your logo design free of charge until you are fully satisfied.
- If for some reason, we did not match your chosen style in the initial drafts, we will give you free redraw session with 8 completely new logo design variations.
I assume the second point is referring to the “full satisfaction”.
These prices are “okay”, but certainly not bargains. The logo design industry is actually pretty competitive and there are a lot of logo design sources out there, so LogoBee may want to consider either lowering their prices or else offering more perks in order to stay competitive.
If I had to choose between the two packages, I’d personally choose the Silver as it’s hard to beat a money back guarantee – if you’re not satisfied, you simply get your money back. No risk.
Big Clients
One of the most notable things about LogoBee is the large amount of clients as well as the big name clients they have serviced.
They have designed logos for:
- Heritage Education Funds Inc. (one of Canada’s largest Registered Education Savings Plan RESP) providers)
- Greenpeace
- Playa Del Racing (LogoBee created a team logo design which they sport on their jackets)
- Kendra Todd, winner of NBC`s hit show "The Apprentice", got a logo design services for her real estate firm (Exclusive interview with Kendra)
- Clinton Hart of the San Diego Chargers NFL team recently had a logo designed for his non-profit, The Clinton Hart Foundation.
- The TAB Boxing Championship Belt
LogoBee claims to have created logos for more than 10,000 companies, which is pretty insane.
You can also view 6 pages of customer testimonials here.
The Logos
A company can have all the testimonials and biggest clients in the world, but in the end the only thing that really matters is the quality of their work, which is usually shown in their portfolio.
When I review a company or freelancer that provides any form of graphic design, I like to go through their portfolio and choose a few of the best and worst of what they showcase and then present them to you so that you can make your own decision.
Below are 6 of the more low quality logos I found in their portfolio:
To be honest, these represented more of the average logo that can be found in LogoBee’s huge, seemingly never-ending, portfolio.
However, after a fair bit of searching, I did manage to find 6 logos that I really did like:
Each of these logos is easily worth $200-$300, which is what LogoBee’s 2 cheapest packages are priced around.
While the large majority of the logos I found were of pretty bad, to be fair, this could be largely due to the fact that most clients have poor taste in design, and so LogoBee could simply be catering to the artistic direction their clients insist on having, there’s no way to know for sure.
Referral Program
LogoBee also provides a money-making opportunity through its affiliate program. Anyone who signs up will earn a $20 referral fee for each new logo project referred. The referred clients also receive a $20 discount on their logo design purchase.
The Verdict
Overall, I have mixed feelings of LogoBee. I think that they are slightly overpriced for what they offer, although they are not too out of line with their competitors.
The majority of the logos they showcase in their portfolio are not too great, mainly due to two logo design faux pas that seem to be a recurring theme with what they produce: their lack of simplicity and the out-of-style design elements (such as many swishes and curved lines – think Nike).
While not all of their logos are overly impressive, they do showcase a few real nice ones in their portfolio (see above) that are actually very impressive.
I would therefore recommend anyone who decides to be a customer of LogoBee to purchase anything other than the “Special” Package, as it does not guarantee satisfaction. All the other packages do, including a full money back guarantee, so in that regard you really have nothing to lose – you’ll either get your money back to use elsewhere, or you’ll walk away with a fantastic logo.
God most of those logos are awful. Their own logo is one of the worst!
You should check out their reply below, that logo dates from ten years ago. Back then it was probably fashionable, but now it is quite outdated indeed.
As for the quality of the design, don’t forget that in the end it all comes down to the choice of the client, and everyone’s tastes are different.
How are you honestly giving this a good review? I have seen work that is 50x better than that for $25… this evening. If you actually miss the opportunity to get good work and trust these guys with $300, you shouldn’t be in this business 🙁
@Net Fool, good design is in the eye of the beholder. It’s really hard to objectively say that one design is better than the other unless you’re comparing mud on the ground to an actual painting.
Getting paid would have nothing to do with it ^_^. lol.
I also don’t get it. You can find work better than theirs on Digitalpoint for $25, or if you’re looking for something more high quality you can get tons of logos to choose from on 99Designs
Yep overpriced and overrated. Much better work elsewhere, for cheaper prices.
Sigh, damn comment hijackers. I don’t know why they don’t just do legitimate comments themselves instead of trying to steal someone else’s top commentator spot. Ironically, he is actually giving advice that I agree with. DP forums are a great spot to find cheap freelancers.
How are you honestly giving this a good review? I have seen work that is 50x better than that for $25… this evening. If you actually miss the opportunity to get good work and trust these guys with $300, you shouldn’t be in this business 🙁
I only think about 50% of their logos are nice
Seriously.. people saying they payed $25 for an AWESOME logo. That makes me think of the work you have to go through to create one of this things.
As a designer, I know this stuff take a lot of time and hard brain work. It makes no sense to make it so cheap.
I agree with people that the work of this company is not awesome. But remember that top notch branding companies in the world and Ad Agencies would charge at least $2000 (I have seem some charging $5000) for a Brand/Logo.
Personally, I would rather get a mascot done for the same price.
I mean, the designs aren’t bad but the price is pretty steep for getting a logo done especially since there are tons of places nowadays that would do logo designs for less than $50 and at the same quality.
Jay
There designs are really great but I think that I would do my own logo simply because I can’t aford them.
Looks like these guys aren’t keeping up with the competition. Regardless of price, all those logos are weak.
Yea, I have to agree with most here that they’re not really that striking logos. Some of them are ok like Europe on rail and Pacific but I think they could all use some more pizazz.
Till then,
Jean
The ones Tyler posted aren’t bad at all. They are nice, clean and a few of them are fairly creative. You’ll learn that branding and more specifically a logo isn’t always about flashy – it’s about recognition, clean-ness, the ability to use it university in many, many situations etc.
Icon gives you a lot of good impression as well as reputation.
I was just searching the Warrior Forums a few days ago and found a group called LogoNerds that do custom logos for like $50. They also do custom mascots for $100 and they look really good! I’m planning on purchasing one from them.
Thats cool $50 a logo is normally what I would be prepared to pay!
Thanks for the heads up on these guys
I think the logo’s from logo bee are okay but I think one of the guys above is right; their worst logo is probably their own! awful!
I’ve been doing all of my own branding on my site and I think that is the best way to do it. Although I am not 100% happy with my logo I think YOU are the best person to determine which logo works best for YOU….and it’s a damn sight cheaper too! 🙂
I personally think everyone needs a copy of Photoshop because a program like that is just so valuable – buy it and just play around with it because it will save you a lot of money in the long run.
Great review Tyler 😉
Luke
Thank you for the constructive criticism, but regarding the first set of so called “low quality” logos, their proportions were distorted, so it’s not fair to judge us by those samples. In our portfolio we try to show different kinds of logos, and you can’t please everybody, since tastes may vary. By the way, I don’t see any 3d logos, or any hi-tech logos representing our work. LogoBee’s logo was created 10 years ago and maybe needs a facelift, yet at the moment we are changing our website design, and changing our logo as well may scare away returning clients 🙂
Still think you guys should lower the prices
I would prefer making my own logos as they are ‘free’ and they signify who i am.
I basically never used these services and prefered my own creations over them. But i too have a look upon their designs to get inspired.
I know a really good designer who is cheap but I can’t give out the information so the prices stay low 🙂
There designs are really great but I think that I would do my own logo simply because I can’t aford them.
Logobee has a lot of great samples of logo, their Silver Package is pretty cool especially with the money back guarantee. I may want to order a new logo for my blog.
Thanks for sharing Tyler!
Cheers,
Lee
Some of them aren’t bad. They aren’t really Web2.0 though, but some people don’t want the new techy look. To each their own, I guess!
I basically never used these services and prefered my own creations over them. But i too have a look upon their designs to get inspired.
A good positive attitude will go far in assisting you in getting to your goal. Looking forward to reviewing your stats this season.
I only think about 50% of their logos are nice
“The following is a paid review and is completely of my own opinion and is not influenced by being paid.” Where can I find such review opportunities? And how much do they pay?
I sell all mine privately (via my advertise page), but you can use services such as ReviewMe or SocialSpark. I don’t use them because they take 50% cuts and tend to only pay up to around $30 per review, heh.
I’m a big believer in elancing. Ask for samples of their work and pricing of a few and you are bound to get some great deals from solid start-ups.
Bryan
Icon gives you a lot of good impression as well as reputation.
I don’t like overdesigned logos. I want it like the logo of youtube. very simple and it sticks to our minds easily.
Logos could be improved a bit, but I guess that comes from my design background. I do agree though that you could find quality logos for a little bit cheaper.
[…] Tyler Cruz Review of LogoBee […]
I dont understand the mention of “not having the ability to contact the seller”… You can contact the seller, using the “Contact” tab (look at the screenshot showing the Google Map”…
There designs are really great but I think that I would do my own logo simply because I can’t aford them.
I would prefer making my own logos as they are ‘free’ and they signify who i am.
I basically never used these services and prefered my own creations over them. But i too have a look upon their designs to get inspired.
There designs are really great but I think that I would do my own logo simply because I can’t aford them.
WOW, Guy, this is sooo outdated. Their web site had changed a lot. Plus a lot of new samples. Not bad I should say. Sure samples on this page look outdated, it is last century designs :). Check out the new site
Very good
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