In fact, I haven’t done any work on my campaigns except for 4 changes I managed to have the time to implement about a week ago.
First, I removed several ad groups full of a certain type of related keyword I had been running since near the beginning as they were performing horribly. I kept them for so long because they showed early signs of being profitable, but that turned out to be false in the long run.
Secondly, I simply lowered a few of my ad group prices by 5 cents. It’s funny how such a simple and obvious change can have such a positive impact.
Thirdly, I added a new ad group with a bunch of keywords that included US states in the keywords. I had tried adding my keywords with US cities, but ran into huge technical issues with the AdWords editor after trying to add 90,000 keywords at once. I’m going to try this again in the future, but with only major US cities to cut down on the keywords.
Lastly, I found 4-5 new keywords that I can’t believe I didn’t think of in all my research and keyword generating before. It’s amazing how some can get past you.
So, here are my latest results. I’m now breaking down my stats on a monthly basis. Please try to keep in mind that I only worked on my campaigns 1 day in the past 2 weeks:
My last update from two weeks ago showed a -25.67% ROI, so while I’m still in the red, this is actually an improvement for me.
Here is the progress of my total average ROI, taken after the first week and then every few days thereafter: -57.12%, -53.42%, -43.71%, -36.83%, -31.76%, -25.67%, and now -19.57%.
I’ve lost $90.26 this month, but to me that’s money well spent. That works out to only $5 per day for experience and lessons learned. It also formulates more data for me to be able to analyze trends with my campaigns better.
And if you look at the data from the past week only, I’m actually up around $55.
We’ll see how much more I’m able to tweak things and if I can continue to improve my ROI. Wish me luck!
On a related note, I received a FedEx package yesterday which contained my first cheque from MarketLeverage.
While I actually spent more money than I made, it’s always nice seeing your first cheque from a new network you started using. Hopefully my next cheque will turn me out a profit!