Many of you may remember that a few months ago I had decided to take a second stab at PPC affiliate marketing. That is partly why my blog has steered towards an affiliate marketing theme since the summer with my MarketLeverage Affiliate Competitions and related paid reviews.
I believe the last real update I gave when I was still actively working on my campaign was my Affiliate Marketing Plunge: I’M IN THE GREEN!! post. Basically since then, I haven’t touched my campaign, being preoccupied with other projects. I’ve essentially just left my campaign on auto-pilot for several months.
With that in mind, you’d think that my campaign numbers wouldn’t changed much – after all, I hadn’t touched my campaign in months. But campaigns can often improve over time with no work on your part due to the PPC agencies such as AdWords and Yahoo lowering your bids.
Here’s a 20-minute screencast video I just made sharing all of my campaign numbers from an Excel spreadsheet I keep updated. It does not contain any keywords or stats such as CTR, it simply shows my campaign’s overall profits.
Hopefully that will will provide some motivation to work on your PPC campaigns or get started if you haven’t already. I don’t like to promote laziness or complacency, but it just goes to show that once you have a campaign up and running, it’s essentially done and you can reap the profits month after month. It also illustrates just how easy it is to win one of the bigger prizes in Affiliate Marketing Challenges.
I really need to get off my butt and get some more campaigns up and running. There’s just so much money in this that it’s ridiculous.