PPC Affiliate Marketing Update: 2 Weeks Later

October 25, 2011 Posted by Tyler Cruz

Exactly two weeks ago, I published a screencast of me showing my recent resurgence into PPC affiliate marketing.

While most of you seemed interested in the content, the majority of you also felt that the screencast was far too long and would prefer simple screenshots instead.

In addition, some of you mentioned how you would really prefer to see data in the form of dollars and profits more so than clicks, CTR, and conversion rates.

Since the majority of you (at least those who commented) felt so strongly about this, I decided to listen to the masses and give the people what they want Winking smile

Here then, is the traffic data since my last update PPC update 2 weeks ago:

35

As you can see, the only thing I censored were my SubID’s. Then again… it’s not like I have anything going that exactly screams "I’m going to steal your campaigns!" Smile

Below is a breakdown of the total profits, based by traffic source:36

Yes, I lost money during the past 2 weeks Sad smile However, things aren’t as bad as they may seem at first.

For one thing, the majority of these campaigns were test campaigns, meaning that I can simply throw the losers away and continue to work on the winners and continue to tweak things.

There’s nothing stopping me from doing that right now, and then I’d be making $72 a month profit. But what good is $72? Obviously I’m testing things here with the intention of finding campaigns that have scale potential.

I did 11,000 clicks and close to 400 leads in the past 2 weeks, which shows that there is a TON of traffic available – I just need to find a campaign that has both a higher profit margin and traffic so that I can scale it.

For example, the "red" campaign at $8 profit was doing awesome, so I bid more to get more traffic. That is what the red campaign at $10 profit is. The odd thing is that the traffic quadrupled but the CR dropped by 3%. I scaled that up again, which is what the red campaign at $5 profit is, at nearly 700 clicks… but the CR dropped again, by another 1%.

So, it’s a bit odd that when I scale that winning campaign, the CR drops. I think the traffic source is somehow opening my ads to other, crappier publishers when I scale things up.

The blue source really sucks. It’s just too expensive. It has a ton of traffic, but the bidding prices are just too high.

The purple source is horrible and recommended to me by a certain affiliate manager (you know who you are! Winking smile), but now I know it sucks and to avoid it.

The green source is the most interesting and has the most potential, even though it shows as having lost me $50.

The profit numbers I put down on the green campaigns are actually very loose. It’s difficult to explain without revealing too much, but I am currently uncertain as to what the real numbers are.

I am currently unable to get reports of the click and cost data from the traffic source, and in addition to that, I am uncertain as to the country data. For example, it is possible that some international traffic – which the offers don’t accept, is being sent there… I just asked my AM to make sure, but will have to wait and find out.

If international traffic IS being sent there, then my profit margins will be through the roof (except for that one miserable campaign with 1,500 clicks and only 1 lead).

The other notable thing to mention is that the green traffic source is going to be adding special reporting and tracking/blocking features in place so that I’ll be able to block out the low quality publishers and focus my ads on the converting publishers, which could double my CR right there.

Power of a Bump

The power of asking for a "bump", or payout increase, from your AM on an offer really shows its effect when you’re doing any kind of half-decent volume.

Even though I’m running different offers – most are around the same payout. If I were to get a $0.25 bump, at 382 leads that would equate to $95, which completely changes the way you look at my campaigns.

For example, that one red campaign with 151 leads which broke even at $0, suddenly would have made $37 profit, or $70 in 1 month.

This is why I’m not scared to keep testing even though I’m currently losing money.

Anyway, that’s my update on my PPC campaigns from the past 2 weeks. I’ve been busy with a lot of stuff, so this is obviously just a side thing for me.

I’ll have updates on the other stuff I’ve been busy with soon – I still need to finish updates from my trip Smile

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Posted: October 25th, 2011 under Affiliate Marketing  

24 Responses to “PPC Affiliate Marketing Update: 2 Weeks Later”

  1. Dude says:

    Tyler, no one cares about updates from your trip. Many don’t even believe that you make money online any more. You should prove that you make enough from online sources to atleast meet your living expenses, otherwise people will not care anymore.

  2. Nate says:

    So, not to be a total knob, but seriously, you’re starting back in with a campaign that pays $1.40? Why start with something so small (I’m assuming it’s a zip/email submit). Just to get your feet wet again, or are you trying to learn something about the demographic?

  3. Isabella says:

    Just looking at your screenshot made me nervous – doing PPC is a lot like day trading, isn’t it?

    Organic SEO seems much easier, even though in terms of cost when you factor in time and effort, it’s about the same. Psychologically it feels safer!

  4. Affiliate marketing is a great way to make lots of money.

  5. Ramon says:

    atm im after 0.05$ payouts

  6. Tremayne Wilson says:

    You’ll likely delete this along with any other slightly negative comment but I mean this honestly:

    Is there anything you do that you make money at that you can post about?

    I’ve tried wading through all the vacation photos and the weight loss stuff but I can’t find any posts where you discuss ways to reliably and consistently make money online.

    I understand that you don’t want to talk about Robot Warz and 1upads as far as some of your bigger painful fails but surely you make money somewhere. Right?

    Maybe I’m just missing something in the endless sea of photos and diagrams of your walks but if so please post me to some actual useful advice about making money online. Thanks.

  7. Phoebe says:

    I stopped PPC a long time ago.. I never made a conversion with a Adwords ad, but I can with Facebook. I didn’t have the money to keep going, split test or scale anything. It was a noob trying and I was converting.
    I am good with ad-copy and getting campaigns approved also.
    I am still not able to make a good Facebook Campaign because the costs are just too high for me.
    The trick with facebook is , DO NOT promote anything that is not tangible :)
    nobody wants a zip submit or another Date Signup (if that is still possible with FB Ads)= 10,000 competitors
    I used products from my Shareasale Acct and would be approved 99% of the time. Promote products to a targeted niche on FB. Preferably to people who spend allot of time on FB like zynga gamers.
    If u have the cash, the campaign will work.

  8. Joseph says:

    Reading some of the above comments reminds me of how unprofessional and tool-infested the affiliate marketing industry is. Very close similarities to the mortgage industry 6 or 7 years ago…bunch of loan officers with no respect for people and out to make a quick buck, likely fraudulent in some way or another. The same can sadly be said of affiliate marketing.

    Particularly Dude and Tremayne above — go spend some time in a “book” (the things with pages that you flip from side to side); might I suggest “How To Win Friends And Influence People” by Dale Carnegie.

    To the rest of you — make it a great week!

    — Joseph

    • Tremayne Wilson says:

      Josephine,

      Thanks for the great advice and for pointing me to all of the recent posts where Tyler shows us how to make money online.

  9. I have a feeling that PPC is slowly going down, people click probably mostly for fun, not because they are searching for something.

    • Tyler Cruz says:

      Nah, it’s just getting more and more competitive all the time. People still click – it just gets more expensive to bid, so you have to optimize like a madman.

  10. Kelli says:

    Wow did expect this on this post, lol. Haters got hate, and comment apparently…

  11. I think Tyler is doing it right, based on what CarloCab said, in “making money online/blogging/etc.” you need to show proof so everyone can believe in you. If you need to post here your bank account, do it man, if you need to show all your trip ticket well that should be post here so they will believe in your make money teaching and in you as a blogger and online marketers.

  12. Keep up the good work Tyler!

  13. Dude says:

    Joseph, Tyler most likely makes most of his money from this blog – a blog which was set-up to show people how to make money online. If he is no longer able to make money online (defined as enough money to pay for all living expenses and enough money to grow his business) then he should disclose this information to his readers. Asking if it is possible that future posts be related to the actual purpose (stated goal) of the blog and that he prove that he can still make money online is not a “hater” comment. It is simply a request for Tyler to get back on topic and restore/protect/grow his reputation.

    Also, I have read that book, as well as many other books (have you read a book that wasn’t about sucking up to people Joseph?) and can assure you that I do not need to have Tyler as a friend or influence him (or anyone else). I have 50+ websites that make me good money regardless of how many books I read, how many friends I have or whether or no I know how to influence people. How about you Joseph?

  14. [...] gave an update on my recent resurgence into affiliate marketing a couple of weeks [...]

  15. [...] It was a noob trying and I was converting. I am good with ad-copy and getting campaigns approved also. I am still not able to make a good Facebook Campaign because the costs are just too high for me. The trick with facebook is , DO NOT promote anything that is not tangible nobody wants a zip submit or another Date Signup (if that is still possible with FB Ads)= 10,000 competitors I used products from my Shareasale Acct and would be approved 99% of the time. Promote products to a targeted niche on FB. Preferably to people who spend allot of time on FB like zynga gamers. If u have the cash, the campaign will work. Read more on Ppc Affiliate [...]

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