Revisit of My Goals for 2008

December 24, 2008 Posted by Tyler Cruz

Two days before before the new year of 2008, I set a list of work-related goals for myself as I have done for a couple years now. In my Goals for 2008 post I listed 5 specific goals I hoped to achieve in 2008. This post will revisit those goals in detail to see which of them I met and which I fell short of.

To be honest, I usually forget about these main work goals I set for myself throughout the year until when New Years starts to creep forth. While this can be self-defeating in some ways as it’s important to constantly remind yourself of your goals if you intend to conquer them, it’s also simply a great way to measure your successes throughout the year as well as to remind yourself what you still need to work on.

If you haven’t set any long-term goals for yourself (I consider 1-2 years long term when it comes to the Internet) I highly recommend you do. Most rich and highly successful people (in any industry) recommend it for a multitude of reasons. Whether it be a subconscious effect or a daily motivating reminder, simply setting goals for yourself will bring you one step closer to actually achieving them.

My Goals for 2008

1. Average 3,000+ RSS on my blog

Result: Fail

While I failed this goal, I didn’t do too bad. My RSS has been averaging around 2050 for around the past 6 weeks, which is nearly double what it was last year when it was 1,109.

While you’d think it shouldn’t be too difficult to grow your RSS by 300% in one year, it’s actually a lot more difficult than you might realize. I think the smaller your RSS numbers, the easier it is to achieve such growth, but it definitely gets harder the higher you go. Therefore, I’ll probably make my RSS goal for 2009 to be to average 4,000 RSS which would be a 200% increase.

2. Do some live "Networking" with the industry

Result: Success!

This goal turned out to be a fantastic success. Prior to 2008, while I networked a fair bit lot online, I had done absolutely no real life face-to-face networking or attended any conferences. I understand the immense value in obtaining useful contacts and as well as getting your name out there and was therefore determined in achieving this goal.

The first thing I did was drive 2 hours down the island to visit NeverBlue’s headquarters in Victoria, BC. It was fun visiting an affiliate network in person to see what it looks like behind the scenes!


A few months later, while on a poker trip to the River Rock Casino, I met up with my friend and famous blogger John Chow. It was great to finally meet John in person after speaking with him on MSN almost everyday for over a year. Yes, he really is that tall.


Last, but certainly not least, I attended BlogWorld in Las Vegas in September. The trip was absolutely awesome and I’m definitely glad I went.

First, I met up with Paul Piotrowski ( and watched him his a sub he bought which he found disgusting, and then met up with MarketLeverage at their booth.


Later, Shoemoney, John Chow, Zac Johnson, and yours truly competed in the Cashinator Showdown… which I ended up winning!



At the dinner hosted by MarketLeverage, I ended up sitting alongside Jeremy Schoemaker, Darren Rowse, and John Chow. How’s that for a who’s who of bloggers (…and me, haha)!


Some others attending the dinner were my friends at MarketLeverage, Brian Clark (Copyblogger), Zac Johnson, JoeTech, and the ever-partier Ian Fernando (who seems to attend every possible webmaster and affiliate marketing conference on the planet).


So as you can see, I definitely managed to smash this goal.  While I don’t plan on attending to many conferences in 2009 (as I feel it can distract from actually working; a lot of these conferences are really just excuses to get together and party), I’ll probably be attending BlogWorld again for sure, and possibly an Affiliate Summit or PubCon.

I might also fly down to Florida to visit MarketLeverage!

3. Average $3,500+ per month from blog

Result: Debatable

When I wrote these goals I should have specified what determined ‘average’. For example, if you take the monthly average from the entire year of 2008 then I’ll fall short of my goal, averaging $2,900.

However, if you take the average of the past 6-months then the average works out to $4,200. I personally feel that I met this goal as I feel that 6-months data is more than enough time to determine an average, but I’ll leave it as debatable since I wasn’t clear on my definition of ‘average’.

The growth has been awesome. In November of 2007, my blog brought in a total of $1,047.20. One year later we see November 2008 bring in $6,663.94! I’m thrilled with how I’ve managed to grow my blog income and look forward to an equally great 2009.

However, this month of December will see quite an unfortunate decrease in blog revenue due to a couple of affiliate referrals having slowed down their campaigns. Even so, I plan to soldier on and push for new records in the new year.

4. Do extensive SEO and reprogramming of

Result: Fail

This is the second year in a row that I had this as one of my goals and completely failed both years. I think I never get around to doing this because I simply don’t want to. It’s a huge task and not a fun one like starting a new project from scratch.

The site is programmed with very old and poorly structured Perl and is a complete mess. The MySQL structure is equally laughable and the site just needs to be completely reprogrammed.

My focus (and passion) has been more in the blogging and affiliate marketing industries lately and my heart just isn’t in working on a movie site anymore. In addition, I have so many projects going on that I’m not sure I’ll ever get the site revamped.

Therefore, I’ll probably just put it up for sale again. I’ve already put it up for sale numerous times without any success, so I might even lower the asking price some more and just give somebody a really deal on it ($20,000)… although it’d really make a lot more business sense for me to revamp it and then sell it…

5. Make more than 2007

Result: Fail

I won’t really know how much I’ve made in 2008 until my taxes are done in a few months, but I can make a pretty good guess after going through some of accounting files.

In 2007, I made just over $100,000 which was my first 6-digit year. Unfortunately, after a quick (and rough) calculation of my earnings for 2008, it seems that I’ll finish the year with just over $90,000.

To be honest, this calculation (which I just made a few minutes ago) has come to quite a shock to me. I had thought this year was great and that I’d easily beat my $100,000 record but apparently not. It’s partly due to my poker forum bringing in $10,000 less than last year, and also because in early 2007 I had brokered a domain for a $20,000 brokerage fee (10%) which give my year’s income quite an increase. I’m also not counting my PPC affiliate marketing income even though it was over $10,000 since most of it was balanced out from the expenses.

If you look at it without the domain sale in the equation, I’d actually be up $10,000 this year over last.

While I (surprisingly) didn’t make more in 2008 than 2007, I’m not discouraged. First of all, $90,000/year isn’t too shabby working a job an average of 3.5 hours a day doing something you love. Secondly, I consider 2008 to be a transition year. That is, I spent the majority of the year building up my blog and personal brand, growing other projects such as PublisherSpot and my PPC affiliate marketing efforts, and building some new ones such as the big project I’ll be unveiling in just over a month.

Therefore I think I set myself up very well for 2009 to definitely set a new income record for me. In fact, I think I can hit $150,000.

2009 Goals Coming Soon

Be sure to stay tuned, as in a few days I’ll be releasing my goals for 2009!

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Posted: December 24th, 2008 under Miscellaneous  

34 Responses to “Revisit of My Goals for 2008”

  1. Carl Nelson says:

    You should make one of your goals to get rid of that belly 😉

    I did that in 2006!

  2. Hussein says:

    Seems that you are more on failure this year. Good luck with 2009. Merry Christmas!

  3. Carlito Brown says:

    I do the same every year – set goals and double check the ones I set the previous year. It’s indeed very valuable.

    Overall, I think you did pretty good. I agree with your definition of “average”, so I think you more than reached that goal.

    It looks like you’ve spent more and more of your time and effort on your blog Tyler – and it’s paying off. But, is this going to be the trend for 2009 too, or are you going to try to bring (back) up the revenue of your other sites, like your poker forum for example?

  4. That sub was disgusting. Tasted like it was two days old. Oh well. 🙂

    It’s good to have goals like this each year. I’m just going through this right now for myself trying to get really clear on what I want to accomplish in 2009.

    $90k is a decent income, but $150k is going to be more fun. 🙂

  5. shafi says:

    That is good. My Goal for 2009 is to make at least 365k.

  6. Hey Tyler,

    Wanted come over to wish you a Merry Christmas, and I saw that post of yours.

    IMO, That’s the journey that counts. You don’t have to meet every goal to the penny. So, you did rather well, I think.

    Merry Christmas!


  7. Hey Tyler,

    It’s my second time writing this comment.. the first time I pressed ‘Add comment’, and it disappeared. wtf?

    Anyway, I wanted to wish you a Merry Christmas and to tell you that it is the journey that counts. IMO, it is not as important to fulfill each goal completely (although it’s a nice bonus).

    Therefore I think you did rather well this year!


  8. BusinessX says:

    Though you failed at many goals, you seem to feel good about coming close. That is healthy, there should be a certain amount of angst about falling short of meeting goals or goals wouldn’t matter. But not so despondent that you give up either. Coming so close, gives you motivation and optimism to try for more in 2009.

  9. The thing I love about this time of year is the focus on goals. The looking back at the year that’s been and take stock, and looking forward to the coming year with a focused passion and desire to do even better.

    I reckon you can smash $150,000 in 2009!

  10. Becky Marie says:

    There needs to be more girls in this neck of the woods. Why aren’t there any big time blogs made by girl? And there is not a lot of super affiliate girls either… Why is this?

    I’m looking forward to the 2009 goal list!

    Becky 🙂

  11. Becky Marie says:

    AND Merry Christmas!!!!


  12. Even though you did not accomplish all of your goals for 2008, I still feel that you gained the attention of a lot of people and I believe you will be a force to wreckin with in 2009.

    P.S.- On Dec. 28 visit my site and check out my best post list for 2008, one of your post is featured in it.

    Keep up the great work Tyler and have a happy holiday

  13. David Risley says:

    Well done on a successful year. I’d love to meet up with you in person in 2009, dude. I’ll be at BlogWorld and, while I won’t be at Affiliate Summit in Vegas (going on a cruise with the wife instead), I am planning on doing the one in August in New York. And, I didn’t even know MarketLeverage was in Florida. I live in Florida. I gotta find out where they are. 🙂

    I think 2009 will be big for our field.

  14. iusefirefox says:

    Great goals Tyler. I’m also surprised you didn’t hit a new record for your income, especially after your blog making you a lot more money this year.

  15. From your last few posts it seems you just need to get off your ass and do some work. You have the potential to make a lot more.

  16. shafi says:

    My goal for 2009 is to make 100k or higher than you.

  17. Blog Expert says:

    You definitely did all right for yourself this year. $90,000 is nothing to be sad about. I see a brighter future for you next year though. You definitely are going in the right direction.

  18. Very nice post, from everything I’ve read elsewhere those conventions sound like a blast.

    I agree that setting goals is very important and a big part of gauging success.

  19. Jimson Lee says:

    Take this advice from a Track coach.. you will learn more from your failures than your successes!

    Happy Holidays!

  20. john meow says:

    Thanks for sharing your progress. It was an interesting read for sure, and is a good lesson in both organization and goal-setting.

    Good luck in 2009!

  21. Pheak Tol says:

    I wouldnt say you failed at any of your goals because a goal is what drives you to succeed. so its contradictive in my opinion to say that you failed. looking from your blog this past couple weeks since im a newcomer to the scene, i would say you’re establishing the necessecities(spelling??) that you need to succeed.

    So failed? i dont think so..i know for a fact newbies like myself will try to follow in the footsteps of bloggers like you.

    Merry Christmas.

  22. Brian says:

    Good luck in 2009. Your honesty is refreshing. I wish you the best.

  23. Chris M says:

    Good job Tyler! I think I’m going to set myself goals for 2009, it’ll be the first year I set goals for myself and it’s a great idea, looking forward to seeing what yours are!

  24. Problogineer says:

    Nice to know about your progress report…

    would be looking forward for ’09 wishes 😀

  25. Hey, who cares if you didn’t make your goal Tyler 😀

    You’re living the dream that many of us are envying.


  26. MLDina says:

    We’d love to have you visit Tyler! Just let us know when you’re thinking of coming. I think that should be your #1 goal. I know some Publisher managers who would love to see you! 😛

  27. […] here is a list of my goals for 2009. At the end of next year I will revisit these goals (like Tyler Cruz did on his blog) and see how I […]

  28. Sherry says:

    Tyler, Merry Christmas and Happy New Year. John Chow, he is tall.

  29. Ian Fernando says:

    haha yes ever-partier! I dont think none of these conferences I attend are a distraction or excuse to to just party. a lot of networking and a great learning experience, its the best part of traveling. leveraging your network can quickly boost status and earnings, plus partying is always a plus!

    2009 I think will be lesser conferences for me though…

  30. Uttoran Sen says:

    Great progress,
    Its great to network with people off line, but for a shy guy like me, i guess online comment and forum talk is all i can do 🙁

  31. Gmaster says:

    I wish you a successful year for 2009, don’t be sad with failed since i knew you perform more on other project. 😀

  32. […] particular I enjoyed Tyler Cruz’s revisit of 2008 and his look forward to 2009. Daniel Scocco also posted a great summary yesterday when he posted […]

  33. […] Goals for 2009 December 26, 2009 Posted by Tyler Cruz Paid Advertisement Just as I do every year around this time, reflecting on the goals I set out for myself at the onset of a new year, here is my annual post to […]


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